Interactive technology for media literacy drug prevention in community groups

 描述（由申请人提供）：本STTR R41提案的目标是将罗格斯大学的技术转移到真实的Prevention，以适应社区组织基于网络的商业化交付的物质使用预防媒体素养课程。到青春期中期，药物使用的频率和风险增加，但大多数预防干预措施只针对早期使用，而且只在学校等有限的环境中。此外，尽管有研究表明广告和娱乐媒体的有害影响，但它们往往未能解决媒体充斥的青年生活问题。该项目调整了青年信息发展课程，通过4 H俱乐部在线访问。这一干预措施通过青年对亲毒品（酒精、香烟、无烟烟草）媒体信息的分析，结合互动式媒体操纵和青年积极参与规划预防药物使用信息，培养了对同龄人药物使用决定的批判性观点，并赋予了对亲毒品信息的抵制。该课程在NIH资助的试点研究期间面对面管理时显示出有希望的结果，简短的在线格式使其成为国家青年组织使用的理想选择。 形成性研究将用于调整青年信息发展（YMD）预防课程，以供4 H俱乐部使用。这些俱乐部向吸毒流行率反映国家水平但在学校范围之外的青年提供机会，这是大多数干预措施的标准。改进将包括互动信息操纵功能沿着一个新的社会扩散方法，鼓励4 H成员非正式地传播他们创建的禁毒信息给同龄人和家庭成员。将进行试点测试，以确保调整最大限度地提高课程的吸引力，还将进行独立的可用性测试。将获得可用性的自我报告和观察指标。在短期内，这种创新的，简短的 预期干预会影响物质使用规范、预期和流行率，以及高阶批判性思维和决策技能的发展，最终产生物质使用结果。社会扩散策略确保了影响也在同龄人和家庭中广泛传播。与我们的社区合作伙伴的简短格式的交付灵活性应促进立即传播，如果成功的话，有可能将干预扩展到每年700万4 H成员以及类似的社区组织，如男孩和女孩俱乐部和YWCO/YMCA，以及通过D.A.R.E America在学校环境中。因此，该提案响应了NIDA PA-14-072小企业技术转让赠款申请（R41）的要求，该申请要求项目：1）通过联邦资助的研究或研究与开发（R/R&D），促进创新小企业（SBCs）和非营利研究机构之间的思想和技术伙伴关系;以及2）确定拟议的研究/研发工作的技术/科学价值和可行性。

 DESCRIPTION (provided by applicant): The goal of this STTR R41 proposal is to transfer the technology from Rutgers University to REAL Prevention needed to adapt a substance use prevention media literacy curriculum for web-based delivery in community organizations for commercialization. Substance use increases in frequency and risk through mid- adolescence, yet most prevention interventions target only early use and only in a limited number of settings such as schools. Moreover, they often fail to address the media-saturated lives of youth despite research demonstrating the deleterious effects of advertising and entertainment media. This project adapts the Youth Message Development (YMD) Curriculum for online access through 4H clubs. This intervention develops critical perspective taking about peer substance use decisions and confers resistance to pro-drug messages through youth analysis of pro-drug (alcohol, cigarette, smokeless tobacco) media messages combined with interactive media manipulation and active involvement of youth in planning substance use prevention messages. The curriculum demonstrates promising results when administered face-to-face during an NIH- funded pilot research, and the brief online format makes it ideal for use by national youth organizations. Formative research will be used to adapt the Youth Message Development (YMD) prevention curriculum for web-based use by 4H clubs. The clubs provide access to youth with substance use prevalence reflective of national levels but outside of the school context that is standard for most interventions. Refinements will incorporate interactive message manipulation features along with a new social proliferation approach that encourages 4H members to informally disseminate anti-drug messages they create to peers and family members. Pilot testing will be conducted to insure that the adaptation maximizes engaging features of the curriculum and an independent usability test will also be conducted. Self-report and observational measures of usability will be obtained. In the short term, this innovative, brief intervention is expected to influence substance use norms, expectancies, and prevalence as well as the development of higher-order critical thinking and decision-making skills with ultimate substance use outcomes. The social proliferation strategy insures that the effects also are spread widely among peers and family. The delivery flexibility of the brief format with our community partner should foster immediate dissemination if successful, potentially extending the intervention to 7 million 4H members each year as well as to similar community based organizations such as Boys and Girls Club and YWCO/YMCA as well as in the school setting through D.A.R.E America. Thus, the proposal responds to NIDA PA-14-072 Small Business Technology Transfer Grant Applications (R41) calling for projects that: 1) stimulate a partnership of ideas and technologies between innovative small business concerns (SBCs) and non- profit research institutions through Federally-funded research or research and development (R/R&D); and 2) establish the technical/scientific merit and feasibility of the proposed R/R&D efforts.