Customized Decision Support for Older Adults in eCommerce Environments

电子商务环境中老年人的定制决策支持

• 批准号: 238808-2013
• 负责人: Hassanein, Khaled
• 金额: $ 1.82万
• 依托单位: McMaster University
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2013
• 资助国家: 加拿大
• 起止时间: 2013-01-01 至 2014-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=524457
• 关键词: Customized; Decision; Support; Older; Adults

Older adults are the fastest growing computer and Internet user group in both personal and workplace contexts in most developed countries. The natural physical and cognitive changes associated with the aging process result in many difficulties for this user group with online interfaces as well as in being able to make high quality decisions in eCommerce contexts. This situation ultimately deprives them from reaping the full utility of the Internet and causes them to be less satisfied with their overall online experiences. It also translates into a lost opportunity for online vendors due to the growing size and affluence of this consumer group.

在大多数发达国家，老年人是个人和工作场所增长最快的计算机和互联网用户群体。 与衰老过程相关的自然身体和认知变化导致该用户群在使用在线界面以及在电子商务环境中做出高质量决策方面遇到许多困难。这种情况最终使他们无法充分利用互联网，并导致他们对整体在线体验不太满意。 由于这一消费群体的规模和富裕程度不断增长，这也意味着在线供应商失去了机会。