Supply Chain Configuration and Optimization for Dual-Channel Commerce

双渠道商务的供应链配置和优化

• 批准号: RGPIN-2014-03594
• 负责人: Zhang, Guoqing
• 金额: $ 1.75万
• 依托单位: University of Windsor
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2016
• 资助国家: 加拿大
• 起止时间: 2016-01-01 至 2017-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=610534
• 关键词: Supply; Chain; Configuration; Optimization; Dual

At the internet age, e-commerce has become one of major marketing channels for many firms and increases dramatically in recent years. As firms integrate e-business into their existing businesses, they migrate from traditional physical retail channel to combined physical and virtual channels. This shift brings the new significant challenges to supply chain and logistics management because the customers from e-commerce are widely distributed geographically, and the implied uncertainty and variation of demands from both channels are much higher than traditional. This research aims to analyze the impact of dual-channel commerce on supply chain and logistics management, and to provide solutions on how to configure effective supply chain network under dual-channel business environment. It covers key strategic, tactic, and operational decision problems for supply network design and supply chain coordination under dual-channel commerce. In details, this research will cover the following topics: • Configuration of supply network for dual-channel commerce with stochastic demand, including the facility location, inventory, warehousing, transportation, market allocation, and sourcing decision; • Study of closed loop supply chain for dual-channel commerce with stochastic returns from both channels and remanufacturing; • Design of the pricing strategies under dual-channel business and impact analysis on supply network design and supply chain coordination; • Modeling, algorithms, and analytics for supply chain configuration and optimization in dual-channel commerce environment, including optimization, big data analysis, and game theory models. The study on supply network design under dual-channel commerce will lead a significant contribution to the research on supply chain management, and provide insights and guidance for retail and manufacturing industry that are under pressure to transfer traditional single channel to integrated dual-channel commerce.

在互联网时代，电子商务已成为许多企业的主要营销渠道之一，并在近年来急剧增长。随着企业将电子商务整合到其现有业务中，它们从传统的实体零售渠道迁移到实体和虚拟相结合的渠道。这种转变给供应链和物流管理带来了新的重大挑战，因为来自电子商务的客户在地理上分布广泛，并且来自两个渠道的需求的不确定性和变化性远远高于传统渠道。 本研究旨在分析双渠道商务对供应链和物流管理的影响，并为双渠道商务环境下如何配置有效的供应链网络提供解决方案。它涵盖了关键的战略，战术和业务决策问题的供应网络设计和供应链协调下的双渠道商务。具体而言，本研究将涵盖以下主题： ·随机需求下双渠道商务的供应网络配置，包括设施选址、库存、仓储、运输、市场分配和采购决策; ·双渠道商业闭环供应链的研究与渠道和再制造的随机回报; ·双渠道业务下的定价策略设计及对供应网络设计和供应链协调的影响分析; ·双渠道商务环境下供应链配置和优化的建模、算法和分析，包括优化、大数据分析和博弈论模型。 双渠道商务下的供应网络设计研究将对供应链管理的研究做出重要贡献，并为面临从传统单一渠道向集成化双渠道商务转型压力的零售业和制造业提供启示和指导。