Personalized and Trusted Behaviour Change Technologies

个性化且值得信赖的行为改变技术

• 批准号: RGPIN-2016-05762
• 负责人: Vassileva, Julita
• 金额: $ 2.77万
• 依托单位: University of Saskatchewan
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2017
• 资助国家: 加拿大
• 起止时间: 2017-01-01 至 2018-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=634555
• 关键词: Personalized; Trusted; Behaviour; Change; Technologies

The proposed research will advance the state of the art in the area of computer systems supporting people to change their behaviour for their own benefit and for the benefit of the community. It will develop novel personalized persuasive technologies and incentive mechanisms that are trusted by users and that involve not just them, but their social circles (friends, neighbours, family members) in supporting them to achieve their behaviour change goals. I will explore effective motivational mechanisms empirically (through user studies and observations), theoretically (by designing trust and incentive mechanisms and evaluating them through theoretical analysis and simulations) and in practice (by designing and evaluating motivational mechanisms in real systems). I will use as a starting point selected theories of motivation and cognitive bias from social psychology to guide the design of persuasive strategies and incentive mechanisms that motivate users to engage in beneficial behaviours. The application areas include online shopping, self-improvement (learning), living a healthy lifestyle, practicing safe behaviours at work and leisure, and increasing the positive social connections of isolated (elderly or impaired) individuals.

拟议的研究将推动计算机系统领域的最新技术，支持人们为了自己的利益和社区的利益改变行为。它将开发新的个性化说服技术和激励机制，这些技术和机制不仅受到用户的信任，而且还涉及他们的社交圈（朋友，邻居，家庭成员），以支持他们实现行为改变目标。我将探索有效的激励机制经验（通过用户研究和观察），理论（通过设计信任和激励机制，并通过理论分析和模拟评估它们）和实践（通过设计和评估真实的系统中的激励机制）。我将使用从社会心理学中选择的动机和认知偏见理论作为起点，以指导设计有说服力的策略和激励机制，激励用户参与有益的行为。应用领域包括网上购物，自我完善（学习），健康的生活方式，在工作和休闲中实践安全行为，以及增加孤立（老年人或残疾人）个人的积极社会联系。