Quality Metrics and Visualization of Verbatim Text to Improve Forum Moderation

逐字文本的质量指标和可视化可改善论坛审核

• 批准号: 513937-2017
• 负责人: Collins, Christopher
• 金额: $ 1.82万
• 依托单位: University of Ontario Institute of Technology
• 依托单位国家: 加拿大
• 项目类别: Engage Grants Program
• 财政年份: 2017
• 资助国家: 加拿大
• 起止时间: 2017-01-01 至 2018-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=640096
• 关键词: Quality; Metrics; Visualization; Verbatim; Text

VerticalScope, Inc. owns and operates one of the most highly visited networks of online forums, which consistsof approximately 1200 sites representing social communities across a diverse set of verticals (categories),including automotive, powersports, pets, technology, collectibles, and health. These online discussion forumsattract thousands of active discussions every day regarding products and services from a variety of businesses.Therefore, VerticalScope is in an unique position to glean insights from the vast amount of rich unstructuredinformation generated by its forum users.In this research project Dr. Christopher Collins and his team at the Vialab at UOIT will devise new measures ofthe engagement of users in online discussion forums, and the quality of the discussion taking place. Thesemeasures will then be made available to VerticalScope analysts using custom-designed web-based datavisualization tools. The tools created in this project will allow VerticalScope to monitor the health ofdiscussion forums in order to detect, amongst millions of posts, sources of user dissatisfaction which may leadto loss of participation. This will provide an opportunity for interventions to retain users. The visualizationtools will also help VerticalScope discover users who are contributing positively to discussions, in order topromote these discussions to the front page of a forum and increase engagement and participation.

VerticalScope，Inc.拥有并运营着访问量最高的在线论坛网络之一，该网络由约1200个网站组成，代表着各种垂直领域（类别）的社交社区，包括汽车、动力运动、宠物、技术、收藏品和健康。这些在线讨论论坛每天吸引成千上万的活跃讨论，涉及各种企业的产品和服务。因此，VerticalScope处于一个独特的位置，可以从论坛用户产生的大量丰富的非结构化信息中收集见解。在这个研究项目中，Christopher柯林斯博士和他在UOIT Vialab的团队将设计在线讨论论坛用户参与度的新衡量标准，以及正在进行的讨论的质量。然后，这些测量结果将通过定制设计的基于网络的数据可视化工具提供给VerticalScope分析师。该项目中创建的工具将允许VerticalScope监控论坛的健康状况，以便在数百万个帖子中检测可能导致参与损失的用户不满的来源。这将为采取措施留住用户提供机会。可视化工具还将帮助VerticalScope发现对讨论做出积极贡献的用户，以便将这些讨论推广到论坛的首页，并提高参与度和参与度。