Decision Neuroscience

你有没有试过伸手去拿一份美味的零食，却在一秒钟后停了下来，挣扎着抵制诱惑？尽管有几十年的研究，我们仍然不能完全理解为什么有时候做决定会让人感觉像是一场旷日持久的战斗，或者为什么人们会做出后来后悔的选择。拟议的研究计划将使用计算建模，大脑成像和连续行为跟踪的创新组合，以揭示决策和自我控制的动态。这项开创性的研究将为人们无法实现目标的原因提供新的见解，并使我们能够开发新的技术和策略来帮助他们取得成功。

Have you ever started to reach for a tasty snack, only to stop a second later, struggling to resist temptation? Despite decades of research, we don't fully understand why decisions sometimes feel like an extended battle, or why people make choices they later regret. The proposed research program will use innovative combinations of computational modeling, brain imaging, and continuous behaviour tracking to reveal the dynamics of decision making and self-control. This groundbreaking research will yield novel insights into why people fail to achieve their goals, and allow us to develop new technologies and strategies to help them succeed.