Decision Neuroscience

你有没有开始想要一份美味的零食，但一秒钟后就停了下来，努力抵抗住诱惑？尽管进行了几十年的研究，但我们并不完全理解为什么决策有时感觉像是一场旷日持久的战斗，也不完全理解为什么人们会做出后来后悔的选择。拟议的研究计划将使用计算建模、大脑成像和连续行为跟踪的创新组合来揭示决策和自我控制的动态。这项开创性的研究将为人们未能实现目标提供新的见解，并使我们能够开发新的技术和战略来帮助他们成功。

Have you ever started to reach for a tasty snack, only to stop a second later, struggling to resist temptation? Despite decades of research, we don't fully understand why decisions sometimes feel like an extended battle, or why people make choices they later regret. The proposed research program will use innovative combinations of computational modeling, brain imaging, and continuous behaviour tracking to reveal the dynamics of decision making and self-control. This groundbreaking research will yield novel insights into why people fail to achieve their goals, and allow us to develop new technologies and strategies to help them succeed.