Modelling Consumer Preferences for Roses

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The Canadian Nursery Landscape Association (CNLA) in partnership with Vineland Research and Innovation**Centre (Vineland) are breeding Canadian Hardy Roses with a plan to release a new variety every two years.**CNLA requires consumer insights to help guide the selection of rose species for cross-breeding and, ultimately,**to inform decision-making regarding which roses nursery growers should carry in their catalogues both from**the current breeding program and from outside sources, to better meet market needs. The proposed research**will engage researchers from McMaster University to develop computational statistics techniques to help better**understand consumer preferences for roses and, ultimately, to extract greater value from these studies. The**novel computational statistics techniques that will be developed will uncover previously unnoticed patterns and**consumer subgroups in the rose market using latent variable models. Furthermore, the findings can also be**applied to a diverse range of other consumer science applications where categorical data is used frequently