Enhancing Online User-Facing Systems through Dynamic Experimentation

通过动态实验增强在线面向用户的系统

• 批准号: RGPIN-2019-06968
• 负责人: Williams, Joseph
• 金额: $ 2.04万
• 依托单位: University of Toronto
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2021
• 资助国家: 加拿大
• 起止时间: 2021-01-01 至 2022-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=739211
• 关键词: Enhancing; Online; User; Facing; Systems

People are continually interacting with online software systems, for a wide range of reasons. For example, people browse websites to gain information or make decisions, and apps to communicate or improve their health. Even when designers put careful thought into how to create such software, it often fails to meet user needs - any user of a website or app can attest to frustrations in software not helping them achieve their goals. A constant challenge in human-computer interaction is that it is difficult to know how effective a piece of technology is until it is deployed with real users, and data is being collected. I aim to understand: How can we build computational systems so that they can be perpetually changed and enhanced, even after deployment to users? For example, if a non-profit organization created a website describing its work and inviting donations, how could it deploy the website to the public, and then keep enhancing the information and appeals it makes to users? My research program will explore methods for better using randomized A/B experiments in improving the design of user-facing software, in scalable and efficient ways. I will explore how to draw on the human intelligence of users and designers to generate new versions of technology components that can be experimentally evaluated (e.g. different messages to get users to donate to a charity). I will investigate how to help people conduct randomized A/B experiments to create alternative versions of a product/interface/experience, and measure their relative efficacy. I will also investigate how to pool human intelligence in encouraging collaborative design of experiments between designers, between designers and users, and for crowdsourcing ideas and experimental conditions from users. To make such experimentation an engine for continual improvement, I will explore how best to apply algorithms that automatically discover which conditions are effective and dynamically provide better versions to future users (such as multi-armed bandits and other algorithms for trading off exploration and exploitation from reinforcement learning). This research can explore how to use experimentation to bring together work on human computation and reinforcement learning, identifying computational principles for perpetually improving real-world systems that help people.

人们不断地与在线软件系统进行交互，原因很多。例如，人们浏览网站以获取信息或做出决定，浏览应用程序以交流或改善健康状况。即使设计师仔细考虑如何创建这样的软件，它往往无法满足用户的需求-任何网站或应用程序的用户都可以证明软件无法帮助他们实现目标。人机交互中的一个持续挑战是，在与真实的用户部署之前，很难知道一项技术的有效性，并且正在收集数据。我的目标是理解：我们如何才能构建计算系统，使它们即使在部署给用户之后也可以永远改变和增强？例如，如果一个非营利组织创建了一个网站，介绍其工作并邀请捐款，它如何向公众部署该网站，然后不断增强它向用户提供的信息和吸引力？ 我的研究项目将探索更好地使用随机A/B实验的方法，以可扩展和有效的方式改进面向用户的软件的设计。我将探索如何利用用户和设计师的人类智慧来生成新版本的技术组件，这些组件可以通过实验进行评估（例如，让用户向慈善机构捐款的不同消息）。我将研究如何帮助人们进行随机A/B实验，以创建产品/界面/体验的替代版本，并测量其相对功效。我还将研究如何汇集人类智慧，鼓励设计师之间，设计师和用户之间的合作设计实验，以及从用户那里众包想法和实验条件。为了使这样的实验成为持续改进的引擎，我将探索如何最好地应用算法，自动发现哪些条件是有效的，并动态地为未来的用户提供更好的版本（例如多臂强盗和其他算法，用于权衡强化学习的探索和利用）。这项研究可以探索如何使用实验将人类计算和强化学习的工作结合起来，确定永久改善帮助人们的现实世界系统的计算原则。