MOVE - Marketing Online through user-generated Video Engagement - Qubeeo Limited

**项目：**英国中小企业Qubeeo Ltd将在这个为期15个月，耗资403万英镑的工业研究项目中进行彻底的创新研发。**需求：**“用户生成”（UG）视频内容由于其真实性/可信赖性，对在线购买和品牌忠诚度的影响最大。然而，大规模利用UG视频内容存在重大障碍：在每日数十亿的社交媒体视频中获取适合品牌的UG视频内容*获取版权/符合GDPR的使用权*了解最有效的UG视频内容并衡量影响**创新：** MOVE项目开发改变游戏规则/颠覆性和以用户为中心的创新，使全球品牌能够在关键营销渠道中自动识别和利用UG视频内容，以提高效率/转化。创新包括：*独特的人工智能视频分类与自定义训练算法。*系统允许品牌确保独家，符合GDPR使用UG视频内容的权利。*性能和推荐系统通过人工智能监控UG视频内容的参与度和有效性，为UG内容的推荐和采购提供动力。**开发：** Qubeeo现有的基于图像的UG内容平台StoryStream被多个行业的主要品牌使用。在MOVE中开发的UG视频工具整合到新的StoryStream模块中，提供即时的营销途径与国际品牌和营销机构的现有商业关系，提供访问国内/全球销售渠道网络与成千上万的国际客户销售StoryStream服务。预计到2029年，MOVE创新的利润将为Qubeeo的12.1万英镑匹配资金带来3090%的投资回报率。**市场兴趣**:Qubeeo的客户对使用UG视频内容有很大的需求，两个主要品牌已经承诺在项目商业化后授权其输出。**项目后资金：**快速项目后开发，利用商业化资金在现有的StoryStream平台内快速完成软件产品化和部署。结合商业化资金和收入产生，用于建立销售/营销资源和团队，支持StoryStream的新订阅者。**团队：**专家开发和数据科学团队具有必要的技能/经验，能够成功完成以市场为中心的项目并快速开发结果。

**Project:** UK-based SME Qubeeo Ltd will conduct radically innovative R&D during this 15 month, £403K Industrial Research project.**Need:** 'User generated' (UG) video-content has greatest impact in influencing online purchases and brand loyalty due to authentic/trusted nature. However, significant barriers to utilising UG video-content at scale exist:* Identifying high-quality, brand appropriate UG video-content amongst billions of daily social-media video posts* Acquiring copyright/GDPR compliant usage rights* Understanding most effective UG Video content and measuring impact**Innovation:** The MOVE project develops game-changing/disruptive and user-focussed innovation enabling global brands to automatically identify and utilise UG video-content across key marketing channels to drive efficiency/conversion. Innovations include:* Unique AI video classification with custom-trained algorithms.* System allowing brands to secure exclusive, GDPR compliant usage rights to UG video-content.* Performance and recommendation system monitoring engagement and effectiveness of UG video content by AI to power recommendation and sourcing of UG content.**Exploitation:** Qubeeo's existing image-based UG content platform, StoryStream, is used by major brands across multiple sectors. UG video tools developed in MOVE incorporated into new StoryStream module, providing immediate routes-to-marketExisting commercial relationships with international brands and marketing agencies, offers access to domestic/global network of sales channels with 10's of thousands of international customers to sell StoryStream services.Forecast profit from MOVE innovation by 2029 delivers 3090% RoI on Qubeeo's £121K match-funding.**Market Interest**: Significant demand from Qubeeo's customers to utilise UG video-content with two major brands already committed to licence the output of the project once commercialised.**Post-Project Funding:** Swift post-project exploitation, utilising commercialisation funding to rapidly complete software productisation and deployment within existing StoryStream platform. Combination of commercialisation funding and revenue generation used to build sales/marketing resources and teams supporting new subscribers to StoryStream.**Team:** Expert development and data-science team has necessary skills/experience to successfully complete market-focussed project and rapidly exploit results.