MOVE - Marketing Online through user-generated Video Engagement - Qubeeo Limited

MOVE - 通过用户生成的视频参与进行在线营销 - Qubeeo Limited

• 批准号: 10057623
• 金额: $ 35.98万
• 依托单位: QUBEEO LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10057623
• 关键词: MOVE; Marketing; Online; through; user

**Project:** UK-based SME Qubeeo Ltd will conduct radically innovative R&D during this 15 month, £403K Industrial Research project.**Need:** 'User generated' (UG) video-content has greatest impact in influencing online purchases and brand loyalty due to authentic/trusted nature. However, significant barriers to utilising UG video-content at scale exist:* Identifying high-quality, brand appropriate UG video-content amongst billions of daily social-media video posts* Acquiring copyright/GDPR compliant usage rights* Understanding most effective UG Video content and measuring impact**Innovation:** The MOVE project develops game-changing/disruptive and user-focussed innovation enabling global brands to automatically identify and utilise UG video-content across key marketing channels to drive efficiency/conversion. Innovations include:* Unique AI video classification with custom-trained algorithms.* System allowing brands to secure exclusive, GDPR compliant usage rights to UG video-content.* Performance and recommendation system monitoring engagement and effectiveness of UG video content by AI to power recommendation and sourcing of UG content.**Exploitation:** Qubeeo's existing image-based UG content platform, StoryStream, is used by major brands across multiple sectors. UG video tools developed in MOVE incorporated into new StoryStream module, providing immediate routes-to-marketExisting commercial relationships with international brands and marketing agencies, offers access to domestic/global network of sales channels with 10's of thousands of international customers to sell StoryStream services.Forecast profit from MOVE innovation by 2029 delivers 3090% RoI on Qubeeo's £121K match-funding.**Market Interest**: Significant demand from Qubeeo's customers to utilise UG video-content with two major brands already committed to licence the output of the project once commercialised.**Post-Project Funding:** Swift post-project exploitation, utilising commercialisation funding to rapidly complete software productisation and deployment within existing StoryStream platform. Combination of commercialisation funding and revenue generation used to build sales/marketing resources and teams supporting new subscribers to StoryStream.**Team:** Expert development and data-science team has necessary skills/experience to successfully complete market-focussed project and rapidly exploit results.

** 项目：** 总部位于英国的中小企业Qubeeo有限公司将在这个为期15个月，价值40.3万英镑的工业研究项目中进行彻底的创新研发。需求：**“用户生成”（UG）视频内容由于其真实/可信的性质，在影响在线购买和品牌忠诚度方面具有最大的影响力。然而，大规模利用UG视频内容存在重大障碍：* 从数十亿日常社交媒体视频帖子中识别高质量，品牌合适的UG视频内容 * 获得符合版权/GDPR的使用权 * 了解最有效的UG视频内容并衡量影响 ** 创新：** MOVE项目开发了改变游戏规则/颠覆性和以用户为中心的创新，使全球品牌能够自动识别并利用关键营销渠道中的UG视频内容，以提高效率/转化率。创新包括：* 独特的人工智能视频分类与定制训练算法。*该系统允许品牌获得对UG视频内容的独家、符合GDPR的使用权。*性能和推荐系统通过人工智能监控UG视频内容的参与度和有效性，以支持UG内容的推荐和采购。**开发：** Qubeeo现有的基于图像的UG内容平台StoryStream被多个行业的主要品牌使用。在MOVE中开发的UG视频工具整合到新的StoryStream模块中，提供了直接的市场路线与国际品牌和营销机构的现有商业关系，提供了与成千上万的国际客户销售StoryStream服务的国内/全球销售渠道网络的访问。到2029年，MOVE创新的预测利润将在Qubeeo的12.1万英镑匹配资金上实现3090%的ROI。**市场兴趣 **：Qubeeo的客户对利用UG视频内容的需求很大，两个主要品牌已经承诺在项目商业化后授权该项目的输出。项目后资金：** 快速的项目后开发，利用商业化资金在现有StoryStream平台内快速完成软件产品化和部署。将商业化资金和创收相结合，用于建立销售/营销资源和团队，为StoryStream的新订户提供支持。**团队：** 专家开发和数据科学团队拥有成功完成以市场为中心的项目并快速利用成果所需的技能/经验。