整合服务主导逻辑、品牌价值链和资源互动观的理论框架，探讨产业服务情境下组织间资源互动、多重利益相关者品牌价值共同创造、品牌绩效之间的关系与影响机制。其中，产业服务品牌的培育被视为品牌拥有者和品牌利益相关者（顾客企业、上游供应商、下游用户、竞争企业等）通过资源的组合和交互共同创造品牌价值的过程。研究具体内容包括：① 识别B2B服务品牌价值创造涉及到的主要利益相关者，以及利益相关者品牌价值共同创造活动的关键维度；② 实证讨论多重利益相关者的品牌价值共创活动及其子维度对品牌绩效影响的主效应和调节效应；③ 识别品牌价值共创活动中参与者之间资源相互作用的内容和规律，提炼组织间资源互动的关键维度；④ 实证讨论资源互动及其子维度对品牌价值共创活动影响的主效应和调节效应；⑤ 基于以上研究结论，结合典型企业案例研究，构建品牌价值共创活动中B2B服务企业的资源管理策略和互动行为策略的执行框架。

By integrating the theoretical framework of Service-Dominant Logic, brand value chain and resource interaction approach, this research will explore the relationship and impact mechanism among inter-organizational resource interaction, brand value co-creation by multiple stakeholders, as well as brand performance in the context of industrial services. The cultivation of industrial service brand is regarded as the process during which brand owners and critical stakeholders (customer firms, upstream suppliers, downstream users, competitors etc.) co-create brand value via combination and interaction of organizational resources. Specifically, the research will examine the following several topics: ① to identify the primary stakeholders involved in the creation of B2B service brand value, as well as the key dimensions of brand value co-creation activities by stakeholders; ② to empirically study the impact of brand value co-creation activities of multiple stakeholders and its sub-dimensions upon brand performance, including main effects and moderating effects; ③ to identify the forms and rules of resource interplay among actors in brand value co-creation activities, and extract critical dimensions of the resource interaction construct; ④ to empirically examine the impact of resource interaction and its sub-dimensions upon brand value co-creation activities, including main effects and moderating effects; ⑤ to construct an implementation framework of resource management strategies and interactive activity strategies in the context of brand value co-creation for B2B services firms based on the findings of above-mentioned research and typical case studies.