项目着眼于由品牌商、代工商和零部件供应商构成的多层级供应链中的采购谈判和运营决策问题。品牌商可以授权代工商代为采购零部件，也可以自己采购，这对应两种典型的采购模式：代为采购和自己采购。代工商可以服务多个存在下向竞争的品牌商，也可以发展自主品牌，因而与品牌商客户之间存在竞合关系。从采购谈判入手，本项目融合竞合关系协调、多层级供应链管理、基于合作博弈的合同谈判三个研究热点，按照战略层、战术层和操作层展开研究三个子课题：（1）存在竞争风险的品牌商多源采购和采购外包战略抉择；（2）多层级采购联盟组织结构设计、谈判过程建模与动因分析；（3）用渠道权力分配、公平性考量和创新合同设计协调竞合供应链采购谈判问题。项目重视中国代工供应链特征，在珠三角制造业实践的基础上进行研究，已有较高质量的前期成果，扎实的工作基础和合理的研究梯队，项目得到的管理暗示将对我国制造业产业升级和供应链绩效提升产生积极作用。

This project focuses on the procurement negotiation and operation decisions in a multi-tier supply chain comprising an original equipment manufacturer (OEM), a contract manufacturer (CM) and a component supplier. It is optional for the OEM to purchase components by itself or authorize the procurement function to the CM. So we have two procurement schemes: Consignment and turnkey. The CM can serve multiple competitive OEMs, and, is possible to develop its self-branded business. This results in the co-opetition relationship among CMs and OEMs. We consider co-opetition relationship coordination, multi-tier supply chain management, and procurement negotiation issues to study the strategies of the CMs and OEMs. Three topics are investigated: (1) OEM's multi-sourcing strategies and procurement outsourcing strategies when the CM possibly becomes the OEM's rival; (2) the structure design, negotiation modeling and insensitive analysis when multiple buyers form purchasing alliance in a multi-tier supply chain; (3) coordinate the procurement negotiation in a multi-tier supply chain via channel power allocation, fairness concern and supply chain contract design. We analyze the properties of Chinese CM supply chain and consider the industrial practice in Petrol River Delta. We have built a research team and obtained interesting preliminary results. The insights will help Chinese manufacturing companies to improve their supply chain performance.