Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery
Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery
批准号:
LP100100205
负责人:
Prof Lorelle Frazer
金额:
$9.05万
依托单位:
依托单位国家:
澳大利亚
项目类别:
Linkage Projects
财政年份:
2011
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2011-03-31 至 2013-09-29
中文摘要
小企业对澳大利亚经济的贡献是巨大的。澳大利亚有近200万家小企业,占澳大利亚所有企业的96%。由于小企业部门是澳大利亚最大的雇主,为46%的私营部门提供了就业机会,它们的成功至关重要。这项研究将分析经济不确定时期的生存因素,以确定可持续和持久的成功战略。这项研究将比较独立拥有和特许经营的小企业在地区和城市社区的表现。好处将包括更好地了解推动独立和特许经营小企业业绩出众的关键因素。
英文摘要
The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors during economic uncertainty in order to identify sustainable and enduring success strategies. The study will compare the performance of independently owned and franchised small businesses in both regional and urban communities. Benefits will include improved knowledge about the key factors that drive superior independent and franchised small business performance.
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会议论文
Towards Resolution of Franchising Conflict
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批准号:LP0882175
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项目类别:Linkage Projects
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资助金额:$7.01万
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财政年份:2008
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负责人:Prof Lorelle Frazer
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依托单位:
International franchising success factors: A guide for Australian franchise systems
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批准号:LP0561507
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项目类别:Linkage Projects
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资助金额:$4.16万
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财政年份:2005
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负责人:Prof Lorelle Frazer
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依托单位:
海外基金