The Relationship of Communication and Hazard Experience to Risk Judgments

9316615 Griffin大多数风险沟通研究的重点是专家想要向公众传达什么以及如何有效地传达。然而，关于人们如何利用可获得的风险信息来理解风险情况，我们知之甚少。本项目旨在调查密尔沃基的居民如何依靠他们的个人经验，以及各种大众和人际沟通渠道来发展他们对自来水传播的寄生虫病（隐孢子虫病）的知识和担忧程度，在他们的城市最近广泛爆发之后。一项随机抽样调查将通过电话对居住在密尔沃基市区受影响地区的500名成年人进行。由于在个人对隐孢子虫病经历的记忆尚不清晰、疫情仍在大众媒体中突出报道、疫情复发可能性仍不确定的情况下收集数据至关重要，因此本提案由探索性研究小额赠款资助。这项工作是为了准备一项更广泛的研究提案，该提案将审查人们如何选择和处理信息，以应对周围世界的风险，使用以受众为基础而不是以发送者为基础的方法来调查风险沟通。＊＊＊

9316615 Griffin Most risk communication research focuses on what experts want to convey to the public and how to do so efficiently. Very little is known, however, about how people use the risk information available to them to make sense of risky situations. This project is to investigate how residents of Milwaukee rely on their personal experience, and on the various mass and interpersonal communications channels to develop their knowledge and level of worry about tap-water borne parasitic disease (cryptosporidiosis) in the wake of a recent widespread outbreak in their city. A random sample survey will be conducted by telephone of 500 adults who live in the affected part of the Milwaukee metropolitan area. Since it is essential to gather the data while personal memories of the experience with cryptosporidiosis are fresh, while the outbreak is still highlighted in the mass media, and while uncertainty still remains about possible recurrences, this proposal is funded by the Small Grants for Exploratory Research. This effort is conducted to prepare a more extensive research proposal that will examine how people select and process information to cope with risks in the world around them using an audience-based rather than a sender-based approach to investigate risk communication. ***