Negative Threat Appeals and Earthquake Preparedness: A Person-Relative-to-Event (PrE) Approach

Duval先前的研究表明，接触引起恐惧或负面威胁的说服性沟通类型可以提高地震防备水平。在本研究中，一种应对威胁事件的理论被称为人相对于事件（PrE）方法，用于预测这种类型的通信对地震防备的影响。特别是，使用PrE理论作为理论框架，提出的研究通过确定负面威胁呼吁内容中包含的变量的哪些级别和不同级别的组合在增加地震防备方面最有效，从而扩展了先前的研究结果。这项研究将在实验室和实地环境中进行，并将力求(1)通过确定提高个人和家庭备灾和减灾的条件来推进备灾的技术基础，以及(2)通过获取两种不同人口的家庭备灾当前水平的数据来扩大现有的备灾数据库。研究结果可以纳入现有的地震防备计划，也可以应用于地震以外的灾害，例如洪水、飓风和龙卷风。

CMS 9726575 Duval Previous research suggests that exposure to a fear-arousing or negative threat appeal type of persuasive communication can increase level of earthquake preparedness. In this study a theory of coping with threatening events referred to as the person-relative-to-event (PrE) approach is used to generate predictions concerning the impact of this type of communication on earthquake preparedness. In particular, using PrE theory as a theoretical framework, the proposed research extends prior findings by determining which levels and combination of various levels of the variables included in the content of negative threat appeals are most effective in increasing earthquake preparedness. The research will be conducted in laboratory and field settings and will seek to (1) advance the technological base on earthquake preparedness by determining the conditions that increase individual and household preparedness and mitigation, and (2) expand the existing data base on earthquake preparedness by obtaining data on current levels of household preparedness among two different populations. The outcomes from the research can be incorporated into existing earthquake preparedness programs and can also be applied to hazards other than earthquakes, e.g., floods, hurricanes, and tornadoes.