Commercial Television News as a Vehicle for Enhancing Public Understanding of Research (PUR)

在三年的时间里，科学中心制作了624个电视片段，将通过美国广播公司和全国广播公司的地方新闻广播来呈现当前正在进行的研究。除了常规的研究部分，科学中心每年还将制作六个“扫荡”系列，重点放在重要的新研究领域，包括：纳米技术、遗传学/基因组学、海洋科学、全球气候变化和脑科学。一个由科学家、教师、科学记者和公共信息官员组成的顾问委员会帮助制片人了解个别故事和不断发展的研究领域，他们提供接触科学家和实地研究的机会。他们还提供科学投入并检查故事的准确性。为了促进制作并确保研究在国际基础上得到报道，科学中心将建立一个素材联盟，与加拿大和欧洲的主要新闻播音员交换科学新闻视频。他们还将向科学中心提供新闻故事，供其互动展品和网站使用。

Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy.To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.