NOVA scienceNOW Seasons 5 and 6

WGBH正在制作NOVA scienceNOW的第五和第六季，这是一个多媒体项目，通过多个平台解决了广泛的科学，技术，工程和数学主题。这些活动包括公共广播公司的全国广播、公共广播公司的网站以及创新的外联活动，如扩大的科学咖啡馆倡议。 由天体物理学家Neil deGrasse Tyson博士主持，第五季将于2010年播出，第六季将于2011年播出。 重点是“变革性研究的故事”，例如，纳米技术，干细胞，量子计算，以及清洁能源和气候变化。 项目目标是“对美国人对当前科学研究的欣赏和理解产生持久的影响”，并鼓励年轻观众对STEM职业的兴趣。 在扎实的前期工作的基础上，拟议的项目正在寻找新的方法来交织电视节目，网络材料和科学咖啡馆，为观众提供多个切入点和途径。 例如，他们将制作32个由博客和社交媒体工具支持的纯网络科学家简介，然后培训这些科学家作为科学咖啡馆的主持人。 NOVA正在计划一项新的战略，以最大限度地提高运输和增加观众的六个新节目，每年;这些节目将连续运行在NOVA星期三晚上黄金时段在夏季。在第三季期间，每周有超过270万电视观众收看NOVA scienceNow，每月有62 000名独立访问者访问该网站，全国有75个活跃的科学咖啡馆。 扩大后的科学咖啡馆倡议旨在通过与太平洋天文学会、美国化学学会和公众理解科学联盟等团体建立新的伙伴关系，在赠款期后实现自我维持。 该项目还将与科学技术中心协会（Association of Science-Technology Centers）和全国各地的科学中心合作，举办科学咖啡馆，展示网络上的科学家。嘉民研究集团将评估第五季和第六季的影响力和有效性。重点/主要评价活动是一项观看和参与研究，探讨观看系列节目以及沿着访问和积极参与增加的网络和外联服务的影响。这项研究将包括基于网络的调查与自适应分支模式，其中将包括从各种参与者收集数据，并将重点放在参与者？使用系列、网站和外联。总结性评价将衡量该项目如何影响这些受众群体，同时也达到提高公众对科学的了解和参与科学相关活动的总体目标。

WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web.Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.