I-Corps: Interactive Multimodal Data Platform for Bridging Strategic Planning & Thinking

从选择一杯合适的咖啡到塑造公司的长期愿景，人们不断依靠数据分析和信息综合来优化他们在微观和宏观层面的决策。战略规划和战略思维在帮助人们做出明智和最佳选择方面发挥着关键和相互依存的作用。为了帮助优化这一过程，I-Corps团队开发了一个交互式多模式数据平台，用于连接战略规划和思维。它利用数据的空间感知表示，并侧重于最小化偏见的方法，以促进对上下文相关数据点之间关系的理解和识别。该平台能够从多个有利位置对随后的景观进行研究，从而促进上下文意识，重点，并最终分析现有数据及其综合，以促进最佳视觉结果。自项目启动以来，已经吸引了两个大型客户的关注，他们寻求优化他们的组织和项目结构，另外两个项目目前正在等待。基于这些发展，该团队认为该平台可能有一个可行的商业模式的潜力，特别关注专业人士和组织，他们希望优化他们的工作流程，并共同探索数据，以实现规划和愿景。拟议的研究将深入了解该平台的商业潜力，并帮助确定吸引客户注意的关键因素。根据客户反馈，该平台有可能影响我们生活的许多方面，从个人到组织，从即时到长期。特别感兴趣的领域是增强专业网络策略和促进组织的自我反思、重组、优化和远景。此外，该平台对数据分析和以人为中心的综合的集成方法可能会被证明是有用的，特别是在开放式任务中，并可能产生从大数据中提取信息的新策略。最后，如果这个团队在这次冒险中取得成功，他们的公司将改善弗吉尼亚州西南部的地区经济，该地区的贫困率明显高于该州和全国平均水平，平均收入也低于该州和全国平均水平。

From choosing the right cup of coffee to shaping a company's long-term vision, people continually rely on data analysis and information synthesis to optimize their decisions on both the micro- and macro-levels. Strategic planning and strategic thinking play critical and mutually co-dependent roles in helping one make informed and optimal choices. To assist in the optimization of this process, this I-Corps team has developed an Interactive Multimodal Data Platform for Bridging Strategic Planning & Thinking. It leverages spatially-aware representation of data and focuses on methodologies that minimize bias to promote comprehension and identification of relationships among contextually related data points. The platform enables a study of the ensuing landscape from multiple vantage points, thereby promoting contextual awareness, focus, and ultimately the analysis of the existing data and its synthesis to promote optimal visioning outcomes. Since its inception, the project has attracted attention from two large-scale customers seeking to optimize their organization and project structure with two additional projects currently pending. Based on these developments the team believes the platform may have a potential for a viable business model, with particular focus on professionals and organizations looking to optimize their workflows and jointly explore the data for planning and visioning purposes.The proposed research will provide insight into the platform's commercial potential as well as help identify key elements that have attracted customer attention. Based on customer feedback, the platform has the potential to affect many aspects of our lives, scaling from individual to organizational, and immediate to long-term. Particular areas of interest are the augmenting professional networking strategies and facilitating organizational self-reflection, restructuring, optimization, and visioning. Furthermore, the platform's integrated approach to data analysis and human-centric synthesis may prove helpful particularly in open-ended tasks and may yield new strategies towards extracting information from the big data. Finally, if the team is successful in this venture, their company will improve the regional economy of southwestern Virginia, which has significantly higher poverty rates and lower average incomes than the state and national averages.