Molecular forces: in colloid science, complex fluids and living matter.

物理化学家，以及需要他们的生物学家、土壤科学家和工程师，都生活在平行宇宙中。尽管声称相关，标准教科书化学是不令人满意的，在无数的工业和基础应用。理论错误的地方已经确定。当前理论的修复将提供更好的预测性实验设计原则，更快地获得真实的世界解决方案。这是一种真正的范式转变。弥补现有理论的不足将为需要物理化学预测直觉的科学家提供更好的直觉，以进行最佳实验设计。

The physical chemists; and the biologists, soil scientists and engineers who need them, have lived in parallel universes. Despite claims for relevance, the standard text book chemistry is unsatisfactory in a myriad industrial and basic applications. Identification of where theories went wrong has been made. The repair of current theories will provide better predictive experimental design principles that get to real world solutions faster. There is a genuine paradigm shift in progress. Redressing deficiencies of present theories will provide a better intuition for scientists who need a predictive intuition from physical chemistry for optimal experimental design.