CRII: SaTC: Bottom-up psychosocial interventions for interpersonal privacy preservation in social media

人们的隐私每天都在流行的社交媒体网站上受到侵犯，用户大规模分享敏感照片和其他人的信息。目前，许多旨在减少私人信息在社交媒体上传播的干预措施仅限于解决已经发生的侵犯隐私行为，而且干预措施通常由公司发起。该项目研究了基于故事和事实的干预策略的有效性，这些策略可以部署给用户，并被他们用来促进社交媒体上的隐私。该方法试图改变用户的态度，减少他们分享他人的个人照片和信息。该项目通过测试提高隐私意识和改善在线决策的方法来支持安全的在线行为，防止社交媒体上的人际隐私侵犯。情感和个人叙事被证明是健康促进和疾病预防的影响力来源。这样的叙述对于防止高度互连的社交网络内的隐私侵犯可能是重要的，其中个人可能既受到叙述的影响，又反过来参与影响他们的网络内的其他人。采用混合方法的实验方法，该项目确定用户对社会媒体干预策略的态度。该项目建立了以用户为导向的隐私干预策略在改变年轻人的隐私态度和行为的有效性，利用从其他学科的不同形式（文本，视频或交互式格式）和类型（基于事实或叙事上诉）的成功后建模的策略。该项目还审查了社交媒体平台上的沟通机制（即，在线评论）是用户参与隐私保护的可行切入点。总体而言，该项目有助于实现在社交媒体上培养基于用户的人际隐私保护的总体目标，以保护网络的社会和经济效益。该奖项反映了NSF的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。

People's privacy is violated on popular social media sites every day, with users sharing sensitive photos and information about other people on a massive scale. Many current interventions for reducing the spread of private information on social media are limited to addressing privacy violations that have already occurred, and interventions are typically initiated by corporations. This project studies the effectiveness of story- and fact-based intervention strategies that can be deployed to users and used by them to promote privacy on social media. The approach attempts to by change users’ attitudes and reduce their sharing of others’ personal photos and information. This project supports safe online behavior by testing ways to increase privacy awareness and improve online decision-making, preventing interpersonal privacy violations on social media. Emotional and personal narratives are demonstrated sources of influence in health promotion and disease prevention. Such narratives may be important to preventing privacy violations within highly interconnected social networks, where individuals may be both influenced by narratives and, in turn, participate in influencing others within their network. Employing a mixed-method experimental approach, the project identifies users’ attitudes towards social media intervention strategies. The project establishes the efficacy of user-oriented privacy intervention strategies in altering young people’s privacy attitudes and behavior, leveraging strategies modeled after successes from other disciplines that vary in modality (text, video, or interactive format) and type (fact-based or narrative appeals). The project also examines the extent to which communication mechanisms on social media platforms (i.e., online comments) are viable entry points for users to participate in privacy preservation. Overall, the project contributes to the overarching goal of cultivating user-based interpersonal privacy preservation on social media to preserve the social and economic benefits of the web.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.