An investigation of the nature and effects of point-of-sale promotions for alcohol beverages

越来越多的证据表明，酒精消费受到酒精广告、定价和营销活动的影响。然而，目前缺乏明确的证据表明不同的促销活动（如降价饮料，比赛等）的影响，这意味着目前的指导方针是不明确和不可执行的。该项目将为决策者提供关于不同形式的酒类促销影响的明确指导，从而更好地监测和管理酒类营销。这个项目的主要好处在于，有可能制定一项明确的战略，通过解决不适当的酒类营销和促销来减少与酒精有关的危害。

There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol.