Governing iconic architecture . Discursive Struggles on the Elbphilharmonie in Hamburg

作为引人注目的城市旗舰项目，标志性建筑在国内和国际城市间竞争中发挥着越来越重要的作用。以音乐厅、博物馆、酒店、办公大楼或购物中心的形式，它们是城市经济日益文化化的表现，也是创业响应的核心组成部分和象征性物质表现。有竞争力的城市发展政策。在标志性建筑的生产和表现过程中，出现了新的城市治理话语和实践。针对汉堡市的具体情况来探讨这些论述和实践，埃尔贝爱乐音乐厅是拟议研究项目的中心目标--尤其是因为提供有关基本论述逻辑和合理性的基本知识是确定此类城市旗舰项目未来治理和调解形式的不可或缺的先决条件。因此，正在研究的中心问题是，目前易北河爱乐大厅的建造及其相关的话语实践在多大程度上可以被视为新自由主义城市治理的一种表达和手段。标志性建筑的产生和表现不是没有矛盾和话语中断的。因此，案例分析试图揭开整个有争议的城市治理领域，其中包括强有力的合法化话语，以及由捐赠者和游说者主导的话语中微妙的权力激活技术，一直到挑战和部分边缘化的另一种城市形象，这些形象超越并站在新自由主义城市发展的霸权思想的批判性反对之下。借助话语理论，我们特别致力于使当代城市发展政策中标志性建筑生产和表现的合理性可见一斑。关于政治干预的可能性和范围以及限度，将突出霸权和边缘化话语立场之间的构成话语矛盾和破坏

As spectacular urban flagship-projects iconic architectures play an increasingly important role in the context of national and international interurban competition. In the form of concert halls, museums, hotels, office complexes or shopping malls, they are expressions of an increasing culturalization of urban economies as well as a central component and symbolic-material manifestation of entrepreneurial resp. competitive urban development policies. New discourses and practices of urban governmentality emerge in the processes of iconic architectural production and representation. To explore these discourses and practices with regard to the particular case of Hamburgs Elbe Philharmonic Hall is the central aim of the proposed research project - not least because providing basic knowledge about the underlying discursive logics and rationalities is an indispensable precondition for orientating future forms of governance and mediation of such urban flagship projects. Therefore, the central question being looked into is in how far the current building of Elbe Philhar-monic Hall and its related discursive practices can be regarded as an expression and means of a neoliberal urban governmentality. The production and representation of iconic architecture do not pass without contra-dictions and discursive disruptions. Thus, the case study analysis endeavours to lay open the entire contested arena of urban governmentality which includes powerful discourses of legitimation as well as subtle activating technologies of power within discourses dominated by donators and lobbyists down to defying and partly marginalized images of an alternative urbanity which lie beyond and stand in critical opposition to hegemonic ideas of neoliberal urban development. Drawing on discourse theory, we particularly aim to make the rationalities of iconic architectural production and representation within contemporary urban development policies visible. With regard to the possibilities and scopes as well as the limits of political intervention, the constituent discursive contradictions and disruptions between hegemonic and marginalized discourse positions will be highlighted