Accounting and transformative effects in professional football. A sociological ethnography of number- and databased practices of evaluation and critique

该项目调查了职业足球的表现测量和分析是如何产生、分发和使用的。因此，在会计，估值和量化的社会研究经验的愿望是解决。在民族志研究和微观社会学分析的基础上，探讨了比赛数据和成绩衡量的实际产生、传播和使用方式，以及在专业知识和可解释性方面的争议和冲突。在这样做的过程中，该项目旨在实证推进会计绩效的概念。它还通过探索比赛分析和统计评估对训练、竞争、媒体景观、营销策略等的（追溯）影响，为体育和职业足球社会学做出了贡献。实证研究设计结合了多地点人种学和源自工作场所研究领域的微观分析方法。它跟踪数据，发现数据生产和批评的具体地点（俱乐部，比赛分析公司，数据编辑部门，球迷博客等），并描绘数据和分析的轨迹。期望对基于数字的会计产生现实效应的新见解，这将在估值，数据化，数字化和媒体化研究领域具有重要意义。

The project investigates how performance measures and analyses in professional football are produced, distributed and used. Thereby an empirical desideratum in social studies of accounting, valuation and quantification is addressed. Based on ethnographic research and micro-sociological analyses, the actual ways of producing, circulating and using match data and performance measures as well as the controversies and conflicts regarding expertise and interpretability are explored. In doing so, the project aims for empirically advancing the concept of performativity of accounting. It also contributes to the sociology of sports and professional football by exploring the (retroactive) effects of match analyses and statistical evaluations on training, competition, the media landscape, marketing strategies etc. The empirical research design combines multi-sited ethnography and microanalytical methods derived from the field of workplace studies. It follows the data, discovers concrete sites of data production and critique (clubs, companies for match analysis, data editorial departments, fan blogs etc.) and depicts the trajectories of data and analyses. New insights into the reality-generating effects of number-based accounting are expected, which will be of great significance in the fields of valuation, datafication, digitalization and mediatization studies.