Healthy eating campaigns: perceptions of the message and messenger

该项目将是评估新南威尔士州儿童肥胖峰会针对商业食品行业和媒体的一些决议的可能有效性的一种手段。该项目将为食品行业提供信息，了解消费者对其作为健康饮食信息来源的可信度的看法。这将为宣传活动的发展提供信息，并为“更健康”品牌延伸的开发和营销提供指导。该项目还将对公众健康产生相当大的好处。这一发现将与政府和非政府健康促进组织考虑与食品公司相关的社会营销活动的有效性有关。

This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.