Diversification Strategy of Modern Commodity The Elucidation of the Diversification Structure and its Developping mechanism from the point of view of Commodity characteristic

市场上一种新产品的出现，许多商品呈现出高品位、时尚、简单或方便的趋势，这表明市场上的某些商品种类正在多样化，我们可以认识到这些现象。研究结果明确了商品多样化的结构及其变化或发展的机制。结构性理解表明，商品多样化的差异将由商品或其特征的差异来解释。而变化或发展的机制，就是要弄清多样化发生的关系（因果关系），并在时间的长河中分析这种多样化。我们首先尝试构建一个解析框架模型“六方面模型”，以进行结构理解。该模型有6个方面(1)形状（包括颜色）方面，(2)物理功能或质量方面，(3)目的方面，(4)价值或优点方面（概念方面），(5)材料或材料方面，(6)销售方法方面（即成组销售等）。我们对这六个方面的多元化进行了分析，对这六个方面的多元化数量进行了统计，并将结果用线图表示出来。我们可以从中找出一些典型的商品模式。在这个研究中，我们选择了8个商品，因为他们有不同的特点。

An advent of a new product in market and a tendency of high grading, high-fashioning, simplicity or convenience in many commodities show us that some sorts of commodities are diversified in market, and we can recognize these phenomena.The results of this studies makes clear the structure of the commodity-diversificatin and the mechanism of the changing or development of these diversifications. The structural understanding makes clear that the difference of commodity-diversification will be explained by the differences of commodities or their characteristics. And the mechanism of the changing or development means to make clear the relationship (causality) of the occurence of diversification and to analyze the diversification in thr passage of time.We first tried to make constraction of an analytical frame-model "6 Aspect Model" for the structural understanding. This model have 6 Aspects (1) shape (include color) aspect,(2) physical function or quality aspect,(3) purpose apect, (4) worth or merit aspect (concept aspect), (5) material or stuff aspect, (6)sales method aspect (i.e. sales in sets and so on).We analyze the diversification on this six aspects, count number of the diversification in this six categories and show the results in a rader-chart. And we can pick up some typical patterns concirning of some commodities.In this study, We selected 8 commodities by reason why they had different characteristics each other.