International Comparison Study of The Automobile Sales and Distribution System

本研究从国际的角度，探讨经销商特许经营制度的变迁。为了澄清这一问题，我们首先明确了以下几个问题。小型特许经销商业务的局限性、汽车销售的门到门问题、制造商与经销商之间的交易关系带来的汽车分销库存问题以及汽车销售的零售价折扣不稳定的真实的情况。其次，针对汽车分销正在发生重大变化的北美地区，我们调查了美国和日本汽车制造商的新反应和特许经营商的新动向以及美国和日本汽车制造商即将实施的特许经营制度和特许经营商的新动向以及美国即将实施的特许经营制度。改变？包括汽车分销领域的互联网信息革命，汽车连锁经销商的出现，汽车自动化、卡玛仕等连锁经销商的整合。我们针对这一重大变化，寻找制造商和经销商的评价，并尝试向作为专家的安全分析师和营销学者听取这一问题的研究。第三，对发达国家互联网电子商务对汽车分销革命的影响进行了研究。特别是美国汽车制造商的电子商务战略，美国和欧洲不断变化的经销商特许经营以及Autobytell等信息提供商的新趋势，我们已经在我们的许多论文和新书中收集了我们的研究成果。

In this study we have everlooked how dealer franchise system would be changeable in the inter-national perspective. On behalf of the clearification of this issue, first of all, we have made it clear the following issues. The limitation of small franchise dealer business, the problem of door to door car sales, car distribution stocking issue which bring from the dealing relationship between maker and dealer, and the real situation of unstable retail price discounting of car sales.Secondly, focussing on the North America that big changes are occurring in the car distribution, we investigated new responce by the U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. What are the new big change ? It are included Internet Information Revolution in car distribution, the emergence of chain bit store dealer which integrate many franchise dealer, such as Automation and Carmax. We searched maker and dealer evaluation toward this big change, and tried hearing research of this issue toward the security analist and marketing scholar as the specialist. Furthermore we studied Japanese situation, korean and european situation of this issue.Thirdly, we tried doing research on the world wide internet e-Commerce toward car distribution revolution in the developed countries. Especially, the strategy of car manufacturers in U.S. toward e-Commerce, changing dealer franchise in U.S. and Europe and new trend of Information providers such as Autobytell are investigated and we have collected these our research results in our many papers and new books.