Designing global organizations to create local competitive advantage: An evolutionary perspective of ING Direct

关于组织设计和全球战略如何相互作用以取得成功的系统研究很少。鉴于澳大利亚公司最近在全球扩张的不良记录，这种研究是必要的。该项目将通过分析一个非常成功的基于网络的全球组织，ING直接，使用进化的角度来帮助设计。 它将有助于在两个文献（一）新的组织形式和（ii）战略/结构的跨国文献的辩论。应用一个新的概念框架，使用保留，适应，转移和整合的概念，它将研究不断变化的组织设计实践，以应对当地条件和全球网络。

Little systematic research exists on how organizational design and global strategy interact to achieve success. Such research is necessary in light of recent poor track records of Australian companies expanding globally. The project will assist by analysing the design of a highly successful network-based global organisation, ING Direct, using an evolutionary perspective. It will contribute to debates within two literatures (i) new organisational forms and (ii) multinational literature on strategy/structure. Applying a novel conceptual framework using concepts of retention, adaptation, transference and integration it will examine changing organizational design practices in reaction to both local conditions and the global network.