The Commoditization of Differences' and Local identity

本研究项目的目的是调查和分析当地人对当地社区的振兴过程。第一年，我们对人类学和社会学关于这一主题的前人研究进行了图书馆研究，并讨论了本研究的理论框架。在第二年，每个调查员主要在新泻进行了一些实地考察：收集了当地政府和自己所在领域的旅游相关企业的材料，进行了分析，并采访了当地政府官员和有关的当地人民。根据每一次调查的结果，我们写了一份最终报告。本报告的内容如下：考察文化研究中的理论，认为包括旅游在内的传播深度介入政治问题和讨论旅游话语；我们对理论问题的讨论确认了媒介社会学作为此类研究的理论框架是不可或缺的；在个案研究方面，从旅游发展政策和传统文化与琉球地方博物馆的关系分析来看，旅游业或地方博物馆在地方认同的产生中起着重要作用；会腾博世主题公园的话语分析显示了其独特的时空结构；通过分析当地居民对马基镇核电站建设问题的政治参与，以及巴厘岛关于“发展”和“传统”的话语中的意义之争，提出了地方独立于中央政府的可能性。

The aim of this research project is to investigate and analyze the process of the revitalization of local communities by the local people.In the first year, we carried out library research of the preceding studies on this theme in anthropology and sociology and discussed theoretical framework for this research. In the second year, each investigator made some field studies mainly in Niigata : collecting material of local government and tourism related enterprises of his own field, analyzing them and interviewing the local government officials and the local people concerned.Based on the results of each investigation, we wrote up a final report. The contents of this report are as follows : examining the theories in 'cultural studies, ' it is suggested that communication including tourism is deeply involved in political issues and discussing discourses on tourism ; our discussion about theoretical issues confirmed that sociology of media should be indispensable as the theoretical framework for this kind study ; as for case studies, from the analyzes of the policy of touristic development and the relationships between traditional culture and local museum in Ryotsu, either tourism or the local museum plays an important role in engendering local identity ; the discourse analysis on Huis-ten-bosch theme park shows its particular space-time structure ; it is also suggestd the possibilities of local independency from the central government through the analyzes of the participations of local residents in politics concerning the issue of the construction of a nuclear power plant in Maki town and the struggle of meaning through discourses concerning "development" and "tradition" in Bali.