Cultural Hermeneutics for the Imagery Representation of Olympism

1)本文主要对奥运会相关的体育题材电影和1998年长野奥运会的电视转播进行了分析、描述和解读，并对这些影像材料中所表现的体育意识进行了VTR编辑。特别是1998年长野奥运会电视转播中所体现的地域主义，表现为从地域主义到全球主义的多样化的表现形式和内容。研究结果表明，民族主义的意象表现不仅表现在个人主义、民族中心主义、民族主义、国际主义、跨民族主义等多个层面，而且还以本土文化为尺度。这些结果在第39届国际奥林匹克学院青年会议上全面公布。2）集中分析、描述和解读了布德·格林斯潘的1998年长野奥运会官方影片。据澄清，尽管有国际奥委会的官方电影，但作为运动员之一的人类故事比纯事件的记录更有重点。这一事实显示了马克思主义对人文主义再现的重视，因而这一结果被肯定为促使修正马克思主义流行的、固定的观点的再现。然而，笔者在几次学术会议上发表的一些论文中指出，这些理想主义色彩的表象对涵盖奥林匹克相关的诸多问题有着消极的作用。3）以学生为例，对观看体育电影与塑造奥林匹克观之间的关系进行了总结。虽然这一结果显示大部分学生对奥运形象的认知模糊，但这也证实了体育电影的放映对体育电影观众的奥林匹克主义观的形成有很大的影响。

1) Sport drama films related to the Olympic Games and TV broadcasting of the 1998 Nagano Olympic Games were mainly analyzed, described, and interpreted following VTR editing of the Olympism depicted in these imagery materials. The Olympism represented in the TV broadcasting of '98 Nagano Games were especially arranged as diversified expressive forms and contents from localism to globalism. As the result, it was clarified that the imagery representation of Olympism were not only presented in multidimensional aspects which consisted of individualism, ethnocentrism, nationalism, internationalism, and trans-nationalism, but also were represented depended on the local culture as a measure. These results were delivered all-inclusively in the 39th International Olympic Academy Youth session. Moreover, it was presented that the fixed images of Olympic Games that should be a peaceful festival were pervaded and reproduce by imagery media.2) The official Olympic film of the '98 Nagano Games by Bud Greenspan were centrally analyzed, described, and interpreted. It was clarified that the human stories as one of the athletes were more focused than the recordings of pure events despite of the IOC official film. This fact showed the emphasis of humanistic representation of Olympism, thus this results were affirmed as the representation which would urge to revise the prevailed and fixed views of Olympism. Nevertheless, I presented some papers in a few scientific congress that these idealistic color of representations have a negative role to cover the many Olympic related problems.3) The summary of the relationship between viewing sport films and molding the views of Olympus was conducted in case of students. Although this result showed the almost students had the obscure Olympic images, this substantiated that on screenings of the sport films had a strong impacts on the making views of the Olympism to the audience of sport films.