The Development of Qualitative Assessment of the Promotional Projects for Sports of the Elderly Population in Local Governments

本研究从科学的角度，对国家或地方社区层面的体育与健康促进政策进行规划和评估，并对每一步中的重要问题进行阐述。本研究将围绕这一模式的组织思想，诱发，加强和使能结构，构成以前的体育促进计划，本研究将说明在日本地方社区的共同体育促进方案，并旨在解决未来的问题和任务，这个国家的体育促进政策，通过开发一个新的评估。为了实现这一目的，进行了文献综述，二次分析，地级和地方政府层面的调查。从这些分析中我们观察到的要点可以概括为行为目标的设定和诱发因素。关于行为目标，只有定期运动/锻炼参与者的增加被报道，但我们需要 ...更多信息 也要考虑降低非参与率。定期参加体育运动和习惯性锻炼的比例在统计上随着年龄的增长而增加！随着日本成为老年人占主导地位的社会，这一比率自然会上升。社会老龄化导致的现象是经常参与者和非参与者的两极分化。有鉴于此，我们应该考虑同时设立降低未参保率的目标。至于诱发因素方面，我们在计划中很少看到有关的报告。无论环境变得多么好，除非社区成员自己有行动的愿望，否则不会采取任何行动。首先要建立体育知识、态度和信念的指标，并参与影响这些指标的信息策略或运动活动。我们看到外国体育参与率高的一个共同点是，他们在体育推广的规划阶段已经有了成功的方案。即：1）他们首先认识到参与体育运动所带来的个人和社会效益和作用！2)然后，他们选择从这种参与中受益最多的目标群体！3)其次，明确了促使这些目标群体参与体育活动的因素和条件。4)最后，他们非常谨慎地设计促销策略，使这些因素和条件成为可能。世界对政策的倾向正在从国家层面上确定的固定政策转向地方制定、执行和评估的政策。从现在开始，更多的问题是政策的制定和实际的承诺，以推动每个地方社区独特的体育/锻炼推广。少

In this study, the sport and health promotion policies at national or local community level are planned and evaluated from scientific perspective, and important issues at each step are addressed. Focusing on how the organizing ideas of this model, Predisposing, Reinforcing, and Enabling Constructs, constitute the previous sports promotion plans, the present study will illustrate the common sports promotion scenario among local communities in Japan ; it also aims at addressing the future problems and tasks for sports promotion policy of this country, through developing a new assessment. In order to achieve this purpose, literature reviews, secondary analyses, prefectural level and local government level investigations were conducted. The important points we observed from these analyses can be summed up as the setting up of the behavioral goal and the predisposing factor. Regarding the behavioral goal, only the increase of the regular sports/exercise participants is reported but we need … More to consider the decrease of non-participant rate as well. The percentage for the regular sports participants and the habitual exercisers statistically gets higher for the higher age groups! naturally, this rate should goes up as Japan becomes a society predominated by seniors. The phenomenon resulted in the aging of the society is the polarization of the regular participants and non-participants. Considering this, we should think about simultaneously setting up the goal for the decrease ofnon-participant rate. As far as the predisposing factor is concerned, we rarely see any reports of it in the plans. No matter how much the environment gets better, no action will take pkce unless the community members themselves have the desire for action. We must first establish the indices for knowledge, attitude, and belief on the sports and need to take part in information strategies or campaign activities that influence these indices. One common factor we see in the foreign countries with the high sports participant rate is that they already have a scenario for a success at the planning stage of sports promotion. Namely, l) they first recognize the personal and social benefit and effect that resulted from the sports participation! 2) they then select the target group that benefits most from such participation! 3) next, they make explicit the factors and conditions that prompt the sports participation of these target group! 4) and lastly, with great care, they design the promotion strategy that makes these factors and conditions possible. The inclination of the world concerning the policy is now shifting from the fixed one determined on the national level to the one locally produced, executed, and evaluated. From now on, what will be asked more is the policy development and actual undertaking that advance the unique sports/exercise promotion in each local community. Less