Competitive Environmental Strategy of Green Corporation

本研究的主要目的是探讨绿色企业的竞争环境策略。完成了对环境导向型企业竞争环境战略的主题分析。具体研究内容如下。(1)环境导向型企业作为未来企业模式的新特征和战略含义，（2）环境导向型企业与NPO的绿色联盟的理论研究和实证研究，（3）日本环境导向型企业与NPO合作的案例研究。以Body Shop和Ben & Jerry为例，探讨了环境导向型企业的特征和社会战略意义。在第二部分中，介绍了Foron与绿色和平组织、环境保护基金会与麦当劳、CERES之间的合作关系的发展过程。在（3）中，以JAHDS的社会工作创造为例，以地雷探测设备Main-eye的共同开发为中心，讨论了与不同组织的合作过程。基本上，基于组织间合作模型，合作形成了三个阶段。首先，问题设置阶段是相关利益相关者的澄清，也是利益相关者之间对某一主题的相互认可的阶段。其次，方向设定阶段是明确未来理想合作状态的阶段。第三个实施阶段是制度化和评估阶段，包括与选民打交道、建立外部支持、构建和监督协议。

The main purpose of this study is to examine the competitive environmental strategy of green corporation. I have finished to analyze the subject of the competitive environmental strategy of an environment-oriented company. Concretely research subject are as follows. (1) The new feature and strategic implication an environment-oriented company which are beginning to attract attention as future company model, (2) Theoretical research and positive research of green alliance between environment-oriented company and NPO, (3) Case study of the collaboration of Japanese environment-oriented company and NPO.In (1), the feature and social strategic meaning of an environment-oriented company were discussed based on cases, such as a Body Shop and Ben & Jerry. In (2), the development process of the partnership between Foron and Greenpeace, Environmental Defense Fund and MacDonald, and CERES. In (3), the process of collaboration with a different organization was discussed focusing on joint development of mine detection equipment Main-eye as a case of the social work creation by JAHDS.Fundamentally, based on the interorganizational collaboration model, collaboration was formed three stages. Firstly problem setting phase is a related stakeholders clarification, and a stage of the mutual recognition between the stakeholders to a subject. Secondly direction-setting phase is a stage, which clarifies the state of the ideal collaboration in the future. And thirdly implementation phase is institutionalization and evaluation phase as dealing with constituencies, building external support, structuring, and monitoring the agreement.