Research on the system which exhibits the production information of environmentally conscious agriculture by the Internet Media

（1）信息披露的理论研究由于农业生产信息往往会产生信息不对称，因此补充制度信息的措施是重要的。为了不使制度信息过时，需要将信息披露制度固定为一种区域间联合型网络模型，案例分析同时说明了“离线子系统建设对于克服产品与展示信息偏差的重要性”。（2）环境意识农业的调查通过以有机农业为中心的调查，明确了环境意识农业具有社会要求生产方式本身应有的价值，证明了生产方式和产品的内容是通过生产信息的公开展示来保证的，即：“信赖者”的认知是由于信息与其产品的一致性而获得的。（3.）信息公开系统模型的检验通过对信息公开系统的实际验证模型的检验，通过区域生产者和产品的合作来保证信息一致的子系统对于环境意识农业中的生产信息公开系统是重要的，企业家之间相互使用产品的担保制度表明，它可以替代生产者之间的第三人认证。农业信息作为一种具有农业生产各种信息的传播活动，虽然信息传播后，对发话人和受话人是否产生什么作用的互动作用是最重要的。

(1)Theoretical Research on Information DisclosureSince informational asymmetry tends to be born to the information about agricultural production, the measure which complements system information is important for it. In order not to obsolete system information, it is required to fix a information disclosure system as one interregional association type network model, and the case study showed "importance of the off-line subsystem construction for conquering deviation with products and the exhibited display information" simultaneously.(2)Survey on Environmentally Conscious AgricultureShowing clearly that environmentally conscious agriculture has the value for which society asks the way that should be of production itself by the survey centering on organic farming, the prcalucts proved that the contents of the production method and products were guaranteed by public presentation of production information, that is, the cognition of "relier" was received because information and its products are in agreement.(3.)Examination of Information Disclosure System ModelBy examination about the actual proof model of a information disclosure system, the subsystem for guaranteeing coincidence of the information by cooperation of the producer in an area and products is important for the open system of the production information in environmentally conscious agriculture, and the guarantee system by mutual use of the product between entrepreneurs showed that it might substitute for attestation by the third person between producers to it.The aptitude of the Internet is high as media which tell the activity which has the various information of agricultural production, although after information is told, the interactive function whether to result in change of what action to the addresser and a receiving person is the most important.