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A Feasthility Studies on the Silk Apparel Business in Japan

A Feasthility Studies on the Silk Apparel Business in Japan
日本丝绸服装业的可行性研究
批准号:
18300241
负责人:
OTANI Tauyoshi
金额:
$10.84万
依托单位:
依托单位国家:
日本
项目类别:
Grant-in-Aid for Scientific Research (B)
财政年份:
2006
资助国家:
日本
项目状态:
已结题
起止时间:
2006 至 2007

项目摘要

项目成果

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中文摘要
翻译
丝绸服饰是日本丝绸产业在崩溃边缘复兴的必然产物。中国生产的服装在世界上保持着明确的控制量区间。因此,除了中国以外的丝绸服装商家都不得不关注高端的花式图案。在日本,一个丰富的服装市场的兴趣不是日本的silk - apparel,而是巴黎米兰的Luxury Brand。如果进军高端的pieta-porter业务,日本的服装公司应该设计和生产可以在巴黎米兰销售的高端pret-a-porter。然而,日本的服装公司已经习惯了丰富的市场,设计和生产的风险只在企业官僚机构的自动功能范围内分担。由于大多数经理的敏感(感性),进入巴黎米兰市场是无法理解的。此外,设计风险的撕毁有意针对富裕的日本市场的许可协议,因此,和服需求的减少使日本的丝绸业务萎缩。需要一个新的场景来推动企业家对丝绸服装业务的投资,缺少Mimesis听到一个疏忽的巴黎米兰复制,场景中应该包含Mimesis对巴黎米兰市场的理解,同质性有在巴黎米兰销售的商品也在东京市场销售,并且在丝绸服装的设计风险上具有异质性。
英文摘要
The silk apparel is inevitable in the regeneration of the silk business of Japan in the brink of collapse. The apparel of the China production keeps clearly controlling the volume zone in the middle in the world. Therefore, the silk apparel businesses except China cannot help paying attention to the high-end pieta-patter The interest of a rich apparel market in Japan is a prett-a-porter of not Silk-Apparel of Japan but the Luxury Brand of Paris Milan. If it enters the business of the pieta-porter for high-end, the clothing company in Japan should design and produce highend pret-a-porters that can be sold in Paris Milan. However the clothing company in Japan has become accustomed to the rich market The risk of the design and production is shared only within the range of an automatic function of the enterprise bureaucracy As far sensitive (KANSEI) of most managers, the entry into the Paris Milan Market cannot be understood. Moreover the avulsion of the design risk intends the license agreement that aims at rich Japanese market Therefore, a decrease in the kimono demand makes the silk business of Japan recede.A new scenario is necessary to press the investment to the silk apparel business by the entrepreneur The lack of Mimesis hears a negligent Paris Milan copy The scenario should contain Mimesis fir the understanding of the Paris Milan market The homogeneity has the merchandise that sells in Paris Milan also in Tokyo market, and has heterogeneity over the design risk of the silk apparel.
期刊论文(0)
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会议论文
Value of the Luxury Brand and Pret-a-Ports
奢侈品牌和 Pret-a-Ports 的价值
DOI: --
发表时间: 2007
期刊:
影响因子: --
作者: [Katsuyuki, SONODA, Mekiko, Takahashi, Isao, HASEGAWA, Masayuki, TAKATERA, Kazuko, IKEDA]
通讯作者: IKEDA
ラグジュアリーブランドビジネスの経営感性(特集:ラグジュアリブランド)
奢侈品牌业务的管理敏感性(专题:奢侈品牌)
DOI: --
发表时间: 2007
期刊: 感性工学(日本感性工学会) Vol.7, No.1
影响因子: --
作者: [大谷毅, 梶原莞爾, 池田和子, 高寺政行, 森川英明]
通讯作者: 森川英明
シルクアパレルとM&Aの可能性
丝绸服装和并购潜力
DOI: --
发表时间: 2007
期刊:
影响因子: --
作者: [藤原 祐, 高橋正人, 森川英明, 大谷毅]
通讯作者: 大谷毅
The Reconstruction of Silk Apparel Industry and that of Feasibility Study(Invited)
丝绸服装产业重建及可行性研究(特邀)
DOI: --
发表时间: 2007
期刊:
影响因子: --
作者: [荒川京子, 高鳥浩介, 澤田拓士, Tsuyoshi Otani]
通讯作者: Tsuyoshi Otani
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