A Study on Global Total Distribution of SPA

SPA品牌形象调查本调查以东京、神奈川、千叶、琦玉等地的200名女性商务人士为对象，进行了问卷调查。首先，外国品牌的知名度远低于日本品牌。第二，样本对时尚信息不敏感。第三，他们购买时最重要的一点是设计。第四，信息来源取决于“衣服粘性”和“年收入”。第五，优衣库、GAP和无印良品的形象是日用品，而ZARA和H&M的形象是时尚。

A Survey on Brand Image of SPAThe result of the survey which got two hundred samples of female business persons who live in Tokyo, Kanagawa, Chiba and Saitama, shows us the followings. First, awareness of foreign brands is much lower than that of Japanese ones. Second, the samples are not sensitive to information about fashions. Third, the most important point when they buy is design. Forth, the source of information depends on "stickiness to clothes" and "annual income". Fifth, UNIQLO, GAP and MUJI have image of daily necessities while ZARA and H&M have image of fashion.