A Study of Community Business Relating to Local Marketing Places

本研究的目的在于探讨社区功能对地方性营销场所的影响，为地方性营销场所的设计提供新的视角和方法。研究了通过区域品牌形象对区域品牌进行增值的社群活动。社区商业通过向消费者和公民传递信息发挥着重要作用。这个与当地市场有关的信息应该通过区域品牌形象来传递。那些接管当地商业力量下降问题的人是支持社区发展合作和志愿活动的行为者。他们所创造的社区应该呈现出一种有吸引力的生活方式。本文对以上几点进行了综述。

The objective of this study is to get the new views and approaches to local marketing places considering community functions. Community activities which add to on area brand through its regional brand image was studied. Community business plays an important role by sending its message to the consumers and the citizens. This message relating to local marketing places should be delivered by the regional brand image. Those who take over the problems of the decline in commercial power in the local district are actors who support the collaboration and volunteer activities for community development. The community made by them should present an attractive life-style. A summary of the above points are described in this paper.