Researching into the prevention of global warming in China and Japan, basing on the relationship approach between retailers and green consumer behavior

在对环境保护主义感兴趣的绿色消费者的情况下，对处于发达国家和发展中国家之间的日本和中国进行比较研究，几乎达到了研究的目的。绿色意愿的研究主要在绿色消费发达的英国和绿色意识发展的美国进行。在中国，这也是对北京大学生的研究行动，并采访了一些北京市民。在中国绿色消费者意向的条件下进行网格化，并努力获取中国零售商的环保行动数据，结果发现零售商的环保活动存在一些困难。大多数中国零售商在环保方面没有任何行动。

In the condition of green consumers who are interesting in environmental protectionism, having comparative research in Japan and china, which is between advanced country and developing country, the objectives of research is almost successful. The research of green intention have been performed in UK which is advanced in green consumption and USA where is growing up in green sense. In China also it have been the research action for university students in Beijing, and interviewing to some citizen of Beijing. Gridding in the condition of green consumer's intention in China, and making an effort to acquire the data about retailer's action on environmental protection in China, it's result have not been found some difficult in retailer's activities on environmental protection. Most of Chines retailers have not any action on environmental protection.