Researching into the prevention of global warming in China and Japan, basing on the relationship approach between retailers and green consumer behavior

在绿色消费者对环境保护主义感兴趣的情况下，通过对日本和中国等发达国家与发展中国家的比较研究，本研究的目标基本成功。绿色消费的先行者英国和绿色意识的发源地美国都开展了对绿色意图的研究。在中国中，也一直是对北京大学生的调研行动，以及对一些北京市民的采访。在中国对绿色消费者意向进行网格化的情况下，努力获取中国关于零售商环保行为的数据，其结果在零售商的环保活动中并没有发现一些困难。大多数中国零售商在环境保护方面没有任何行动。

In the condition of green consumers who are interesting in environmental protectionism, having comparative research in Japan and china, which is between advanced country and developing country, the objectives of research is almost successful. The research of green intention have been performed in UK which is advanced in green consumption and USA where is growing up in green sense. In China also it have been the research action for university students in Beijing, and interviewing to some citizen of Beijing. Gridding in the condition of green consumer's intention in China, and making an effort to acquire the data about retailer's action on environmental protection in China, it's result have not been found some difficult in retailer's activities on environmental protection. Most of Chines retailers have not any action on environmental protection.