An Empirical Study on the Regional Revitalization by Rural Tourism

最近，在日本，人们对乡村旅游的兴趣与日俱增，与自然、文化和乡村地区的人们交流。本研究的目的是思考未来乡村旅游的发展方向，明确乡村旅游在区域振兴中的作用和建立条件。本研究从乡村旅游与农家乐经营多元化、乡村旅游对区域农民的经济效应、乡村旅游对农民市场开发的导向、乡村旅游对区域收入的影响四个角度，通过多元回归分析来把握乡村旅游的实际情况，乡村旅游满足了城市居民对自然和乡村的需求，对激活乡村社会经济具有重要的意义和作用。因此，有必要在日本积极推广乡村旅游。结合我国的自然和社会经济条件，我们必须把广义的乡村旅游理解为“日本模式”，既包括在欧洲流行的长期旅游，也包括一日游。

In Japan, recently the interest in rural tourism, communing with nature, culture and people in rural areas, are increasing. And the many projects are undertaken at various districts in our country.The purpose of this study is to consider the direction of development of rural tourism in the future and to make clear the role of rural tourism in regional revitalization and the establishment conditions. This study grasps the actual conditions of rural tourism from four points of view, 1) rural tourism and diversification of farm business, 2)the economic effects of rural tourism on regional farmers by money-flow analysis 3)directions of rural tourism through the developing of farmer's market, and 4) the effects of rural tourism on regional income by analysis of multiple regression.Rural Tourism satisfies urban resident's needs for nature and countryside, and it has a significant meanings and role in activation of rural society and economy. Therefore, it is necessary to promote rural tourism positively in Japan. Considering with natural and socio-economic conditions of our country, we must understand rural tourism in a wide sense as "Japanese model" containing not only long-stay tourism, which is spread in Europe, but also day's tourism.