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Feasibility Study for US Market Entrey for a FinTech/EdTech Financial Education Product for Gen Zs

Feasibility Study for US Market Entrey for a FinTech/EdTech Financial Education Product for Gen Zs
针对 Z 世代的金融科技/教育科技金融教育产品进入美国市场的可行性研究
批准号:
10020155
负责人:
金额:
$2.67万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2022
资助国家:
英国
项目状态:
已结题
起止时间:
2022 至 --

项目摘要

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中文摘要
翻译
MyPocketSkill是一家屡获殊荣的Edtech/金融科技公司,帮助年轻人赚钱、储蓄和学习有关金钱的知识。这项为期3个月的可行性研究将结合市场分析、用户/客户范围和合作伙伴讨论,帮助我们进入美国市场的计划。我们的数字解决方案位于Edtech/金融科技的交汇点,已经在英国大规模推出,每月在我们的平台上注册超过1,000人。我们对美国市场特别感兴趣,因为作为一个金融教育市场,它让英国相形见绌。此外,我们有一个在美国还没有的解决方案。我们有一个伟大的团队来提供这一点,*去年英国伟大企业家奖的决赛入围*Zara,联合创始人,被TechInvest的女性金融Powerlist(女性塑造金融的未来)提名*我们已经参与了另外两个项目,专注于帮助我们在美国/CAN市场获得吸引力。这个项目将极大地提高我们成功确保我们的产品适合和适用于美国市场的机会,并正在确定战略合作伙伴关系,以帮助分销,这也是一个在许多层面上有影响力的项目--MyPocketSkill从一个明确的目标开始,通过建议和工具帮助年轻人成为可就业和有经济能力的人,这些建议和工具将获得知识与实际的“收入”相结合。“拯救学习”的方法。我们的总体愿景是“创造一个经济上有能力的Z世代”,我们的目标是在五年内将用户规模扩大到100万。
英文摘要
MyPocketSkill is an award-winning edtech/fintech company, which helps young people to earn, save and learn about money.This 3-month feasibility study will assist in our plans to enter the US market through a combination of market analysis, user/customer scoping and partner discussions.Our digital solution, which sits at the intersection of edtech/fintech, is already rolling out at scale across the UK, with over 1,000 sign-ups a month to our platform. We see the US market of particular interest since as a market for financial education, it dwarfs that of the UK. Moreover, we have a solution that is not yet available in the USA.We have a great team to deliver this,* Finalists in last year's Great British Entrepreneur Awards* Zara, cofounder, was named in TechInvest's Women in Finance Powerlist (Women Shaping the Future of Finance)* We are already participating in two other programmes which are focused on helping us to gain traction in the US/Can markets.This project will significantly enhance our chances of success in ensuring that our products are suitable and applicable for the US market and is scoping strategic partnerships to assist in the distribution, marketing and funding for our digital platform.This is also an impactful projects on many levels - MyPocketSkill was started with a clear ambition, to help create opportunities for young people to become employable and financially capable through advice and tools which combine the acquisition of knowledge with the practical realities of an "Earn. Save Learn" approach. Our overall vision is to "Create a Financially Empowered Gen Z" and we aim to scale to one million users within five years.
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