NIAAA OUTREACH AND COMMUNICATIONS

该合同为外联和通信提供技术和后勤支助。这包括战略外展规划和实施，受众研究，社会营销，新闻媒体外展，社交媒体管理和多媒体产品开发。它将提供执行涵盖广泛方案活动的任务的能力，包括但不限于：规划和执行外联和宣传方案;提供写作、编辑、制图和印刷服务;进行与消费者研究和其他领域有关的文献检索;支持数字通信，特别是网络通信;视频规划和制作;规划和执行新闻媒体外联活动，包括战略性地宣传与酒精有关的故事;协调不同但相关的印刷和电子外联战略，这些战略往往资源有限。 该合同将帮助NIAAA向公众、卫生专业人员、政策制定者和研究人员等不同受众提供外联服务。 这些任务包括以适当和有效的方式向一系列受众和利益攸关方传播公正的科学和健康信息（来自NIAAA支持的研究）。这些活动将把NIAAA定位为关于酒精和健康的可信的、基于科学的信息的权威来源。

The contract provides technical and logistical support for outreach and communications. This includes strategic outreach planning and implementation, audience research, social marketing, news media outreach, social media management, and multimedia product development. It will provide the capability to carry out tasks covering a wide range of programmatic activities, including, but not limited to: planning and implementing outreach and promotion programs; providing writing, editing, graphic design, and printing services; conducting literature searches related to consumer research and other areas; supporting digital, particularly web-based communications; video planning and production; planning and executing news media outreach activities, including strategic pitching of alcohol-related stories; and coordinating distinct, but related, print and electronic outreach strategies, often with limited resources. This contract will help NIAAA provide outreach to diverse audiences of the general public, health professionals, policymakers, and researchers. The tasks involve the dissemination of unbiased science and health information (resulting from NIAAA-supported research) in an appropriate and efficient way to a range of audiences and stakeholders. The activities will position NIAAA as an authoritative source of trustworthy, science-based information about alcohol and health.