Using behavioural insights and lived experience to empower decision-making for social good. A new, more accessible approach.

喜鹊是一家领先的创意行为改变机构，致力于应对社会最大的挑战。通过行为科学、社区参与和创造力的独特融合，我们激发了积极的变化，并推动了现实世界的影响。我们正在寻求开发一个在线平台的“概念验证”原型，以弥合量化数据和生活体验之间的差距。通过真实的人类故事，客户可以更深入地了解真实问题，为社会影响活动提供信息。我们将改变传统的机构‘委托’模式，取而代之的是更容易获得经过策划、验证的内容，以及对生活体验的定制、专家分析。这将允许客户将我们的专业知识作为一种社会公益力量。我们将测试这个想法，以理解我们的理论，即这个工具有可能在更大范围内进行更有影响力的社会变革，并有助于缓解第三部门和公共部门日益增长的时间和金钱压力。该项目具有改变组织应对社会挑战的方式的潜力。通过利用数据驱动的洞察力和行为科学的原理，鹊子试图展示和测试一种更好的方法，为组织提供必要的工具、故事和背景，以产生现实世界的影响。鹊子认为，合作而不是竞争是解决社会最大挑战的关键。通过向更广泛的受众开放我们的专业知识，我们希望通过创新和合作，共同努力，为所有人创造更美好的未来。

Magpie is a leading creative behaviour change agency that tackles society's biggest challenges. With our unique blend of behavioural science, community engagement and creativity we inspire positive change and drive real-world impact.We are seeking to develop a 'proof of concept' prototype of an online platform that bridges the gap between quantitative data and lived experience. Through authentic human stories customers can gain a deeper understanding of real issues to inform social impact campaigns.We will transform the traditional agency 'commissioning' model, and instead make it much easier to access to curated, verified content and bespoke, expert analysis of lived experience. This would allow customers to use our specialist know-how as a force for social good. We will test the idea to understand our theory that this tool has the potential to make more impactful societal change, at a much larger scale and contribute to easing the increasing time and money pressure on the third and public sectors.The project has the potential to transform the way organisations approach societal challenges. By utilising data-driven insights and principles from behavioural science, Magpie seeks to demonstrate and test a better way to providing access to the necessary tools, stories, and background for organisations to make a real-world impact.Magpie believes that collaboration, rather than competition, is the key to solving society's biggest challenges. By opening up our expertise to a wider audience, we hope to work together to create a brighter future for all through innovation and collaboration.