Piing Mass-Participation Game Platform : Piing Game APIs

随着移动连接的逐年发展，几年前不可能存在的新机会出现了。其中一个领域是大型观众活动的体验式广告和营销空间。到本世纪末，世界上每一场重大赛事的球迷都将使用他们的设备与体育场内的其他人一起参加比赛、活动和品牌活动。从足总杯决赛到格拉斯顿伯里音乐节，从超级碗到碧昂斯演唱会，到处都是如此。“大众参与”和“大众参与营销”在世界范围内变得无处不在的关键将是能够以及时且经济有效的方式为广大用户创造新游戏和激活活动。利用这笔资金，ping将创建初始框架和通信api，为未来100至10万以上人群的游戏和激活开发提供支持

As mobile connectivity advances year on year, new opportunities arise where they could not have existed only a few years ago. One such area is the space of experiential advertising and marketing at large audience events. By the end of the decade fans at every great event on Earth will be using their devices to take part in games, activities and branded activations with everyone else in the stadium. This will be true everywhere from the FA Cup Final, to Glastonbury, to the Super Bowl to a Beyoncé concert. The key to 'mass-participation' and 'mass-participation marketing' becoming ubiquitous around the world will be the ability to create new games and activations for huge audiences in a timely and cost-efficient manner. Using this grant, Piing will create the initial framework and communication APIs that will underpin future games and activations development for crowds of anything between 100 to 100,000+