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Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service

Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service
通过人工智能驱动的多渠道广告经纪服务,为英国中小企业实现盈利的数字广告
批准号:
10070962
负责人:
金额:
$6.36万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --

项目摘要

项目成果

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中文摘要
翻译
数字广告已不复存在。实现有利可图的结果正变得越来越困难。广告平台提供商利用垄断行为、技术不透明和对平台的完全控制来最大化成本并将大部分利润收入囊中,从而让中小企业无论广告表现如何都要支付账单。情况并不是这样的。确实存在一些机会,但广告必须与受众相关,并在任何给定的时间通过最有效的渠道投放。这需要专业知识和对大量数据流的持续监控,随着情况的动态变化。我们的人工智能技术经过培训,能够处理这种工作负载并优化多个平台之间的广告性能,打破平台提供商的影响力,减少障碍,并为英国中小企业实现有利可图的活动。它不断学习和优化预算分配决策,没有任何焦点疏忽,没有任何睡眠中断,或高成本,并能够以思考的速度纳入新信息和不断变化的趋势。我们将为英国公司打开一扇大门,获得负担得起的专家级广告经纪服务,使其可能(也很容易)实现有利可图的ROA。
英文摘要
Digital advertising is broken. Achieving profitable results is becoming ever more difficult. It requires advanced knowledge and constant diligence to generate positive Return on Advertising Spend (ROAS).Ad platform providers use monopolistic practices, technical opaqueness, and total control of their platforms to maximise costs and pocket the bulk of profits, leaving SMEs with bills to pay regardless of their ads performance.It does not have to be this way. Pockets of opportunity do exist, but ads have to be relevant to the audiences, and delivered through the most effective channel at any given time. This requires specialist knowledge and constant monitoring of large streams of data, as situations change dynamically.Our AI technology is trained to handle this workload and optimise ads performance between multiple platforms, breaking the clout of platform providers, reducing barriers and enabling profitable campaigns for British SMEs.It is constantly learning and optimising budget allocation decisions, without any lapses of focus, breaks for sleep, or high costs, and is able to incorporate new information and changing trends at a speed of thought.We will open a doorway to affordable expert level ads brokerage service to British companies making it possible (and easy) to achieve profitable ROAS.
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