Our focus for this project is accelerating the development and adoption of resource efficient solutions like fashion rental through technological advancement, addressing longer in use and reuse

LOANHOOD是一家循环时尚企业，目前运营着一个时尚租赁市场应用程序，包括弹窗和衣服交换等现场活动，以及B2B合作伙伴关系。我们的动力来自于可持续消费的增长趋势，以及我们为子孙后代创造更美好未来的强烈愿望。我们的社区包括个人的个人衣柜，以及新兴设计师和独立品牌，他们都在促进时尚的同时关注可持续性。我们正在解决的问题是……**服装销量在2000年至2015年间翻了一番，从500亿件增加到1000多亿件，但利用率却下降了！Loanhoods的总体使命是*通过循环解决方案延长服装的使用寿命*通过集体增加服装的穿着次数来减少服装对环境的影响*改善EDI -为初创企业和中小企业创造商机*提高时尚界的包容性**循环经济的好处是显而易见的，但时尚界的转型挑战很大。**LOANHOOD提供端到端的在线服装租赁解决方案。我们正在建设一个租金现在小部件嵌入到一个品牌的网站，让你很容易直接从他们租。一旦我们开发了这项技术，我们的品牌合作伙伴就可以简单地将我们的低成本、基于网络的“Rent Now”小工具嵌入到他们当前的网站中，通过租赁按钮，直接从他们的电子商务网站向他们的客户提供他们用LOANHOOD租用的物品的按次付费选项。大多数时尚品牌采用的是“取-造-废”的线性方法，很难融入循环经济。然而，我们的目标是简化这种过渡，并相信我们的小工具可以为品牌提供一个直接的解决方案，为传统购买提供一个可行的选择。我们可以将这个解决方案扩展到小型到大型企业，并进入新的行业，并且已经有了潜在品牌合作伙伴的等待名单。

**LOANHOOD is a circular fashion business** which currently operates a fashion rental marketplace app, in person events such as pop ups and clothes swaps as well as B2B partnerships.Our motivation stems from the growing trend towards sustainable consumption, and our strong aspiration to build a better future for generations to come. Our community comprises of individuals' personal wardrobes, as well as emerging designers and independent brands that are all involved in promoting style while being mindful of sustainability.**The problem we are addressing ...**Clothing sales doubled between 2000 - 2015 from 50bn units to over 100bn units but utilisation declined! Loanhoods overall mission is to* Prolonging the lifespan of clothing through circular solutions* Reduce the environmental impact of clothing by collectively increasing the number of times garments are worn* Improve EDI - creating business opportunities for startups and SMEs* Improve inclusivity within fashion**The benefits of a circular economy are clear, but the transition challenge within fashion is large.**LOANHOOD offers an end-to-end solution for renting clothes online. We are building a RENT NOW widget which is embedded into a brands website to make it easy for you to rent directly from them.Once we have developed the tech our brand partners can simply embed our low cost, web-based "Rent Now" widget into their current website, offering their customers a pay-per-wear option of items they are renting with LOANHOOD, directly from their e-commerce site via a rental button.The majority of fashion brands follow a linear take-make-waste approach and find it daunting to integrate into the circular economy. However, we aim to simplify this transition and are confident that our widget can offer a straightforward solution for brands to present a feasible option to traditional buying.We can scale this solution across small to large businesses and into new industries and already have a waitlist of potential brand partners.