CANVAS: How do audiences want to interact with a public art gallery in the digital age?

“当代艺术对观众来说可能是一个挑战。在画廊和博物馆中使用互动技术可以帮助克服这一挑战，直接与观众交谈，分享背景信息，丰富他们的理解和经验。Canvas将是一项以人为本的可行性研究，研究观众在数字时代如何与公共艺术画廊互动。我们的重点是威尔士最重要的当代艺术画廊莫斯廷，每年接待超过80，000名游客。互联网改变了我们获取和消费信息的方式;如今，我们只需点击一下即可阅读最新新闻，获得最新的小工具或了解地球另一端发生的最新时尚趋势。在这样一个社会中，“原创”公共实体和知识的代表，如美术馆、博物馆等，需要不断调整和塑造他们的经验，使他们保持对公众的吸引力。Canvas将帮助莫斯廷更好地了解其在通过屏幕不间断和按需提供丰富的全球文化时所扮演的角色。使用以人为本的设计方法来了解莫斯廷受众的更多信息，以及他们在文化体验时的行为方式，以及我们如何更好地满足他们的需求。建立和测试几个快速，成本效益的反馈工具原型，看看什么技术莫斯廷游客舒适使用。3.制定一项计划，说明我们如何利用所有这些发现为莫斯廷建立一个有效的反馈工具，该工具将符合目的，互动并继续提供我们可以用来通知我们的活动方案的关键受众数据。Canvas将与我们的参观者、利益相关者和其他研究人员分享我们的发现。Canvas将是创新的，因为它汇集了中央兰开夏大学媒体创新工作室莫斯廷和经验丰富的设计师Adrian Gradinar博士之间的新合作伙伴关系，为一个及时而重要的问题带来洞察力：在数字时代，公众希望从文化机构中获得什么？"

"Contemporary art can be challenging to audiences. Using interactive technologies in galleries and museums can help to overcome that challenge by speaking to audiences directly, sharing contextual information and enriching their understanding and experience.Canvas will be a human-centred feasibility study looking at how audiences want to interact with a public art gallery in a digital age. Our focus is on MOSTYN, Wales's foremost contemporary art gallery, which welcomes over 80,000 visitors a year.The Internet has changed the way in which we acquire and consume information; nowadays, we are one click away from reading the latest news, acquiring the latest gadget or being informed by the latest fashion trends taking place at the other side of our planet. In such a society, 'original' public entities and representatives of knowledge, such as art galleries, museums etc. need to constantly adapt and shape their experiences so that they remain appealing to the public. Canvas will help MOSTYN better understand its role when a wealth of global culture is available non-stop and on-demand via screens.Our key aims are:1. To use human-centred design approaches to find out more about MOSTYN audiences and how they behave when having cultural experiences and how we can better meet their needs.2. To build and test several quick, cost effective feedback tool prototypes to see what technology MOSTYN visitors are comfortable using.3. To create a plan for how we could use all these findings to build a working feedback tool for MOSTYN that would be fit for purpose, interactive and continue to provide crucial audience data that we can use to inform our programmes of activities.4. To share our findings with our visitors, stakeholders and other researchers.Canvas will be innovative in that it brings together a new partnership between MOSTYN, the Media Innovation Studio at University of Central Lancashire and experienced designer Dr Adrian Gradinar, to bring insight to a timely and important issue: what does the public want from cultural institutions in a digital age?"