Development of a disruptive, UK-made baby milk for launch within the U.S. market

肯达尔营养乳业(KNC)是一家快速增长并荣获皇后奖的英国家族企业，该公司正试图通过开发一种营养更优越、更自然、更可持续且科学上更接近母乳黄金标准的创新英国制造婴儿奶粉，来颠覆全球每年400亿美元的婴儿配方奶粉市场。原型配方(代号为Kendamil-Gold)将使用一种根本创新的配方开发，将新颖的天然成分与KNC团队500多年来积累的婴儿营养专业知识相结合，为婴儿提供世界上最具营养完整、环境可持续的婴儿牛奶。这种颠覆性配方将通过加入几种与儿童认知发展和增强免疫力有关的母乳成分而更接近母乳。肯达米尔-黄金原型的开发将包括24名KNC团队成员参与的18个月的项目，其中包括研发技术人员、食品科学家、质量保证专业人员、实验室技术人员、生产工程师和高级管理人员，在KNC位于肯达尔的世界级婴儿级BRC AA级生产设施进行。肯达尔是联合国教科文组织世界遗产英吉利湖区的门户。成功开发一种新型的、营养优越的婴儿奶粉预计将带来实质性的出口收入。对英国农业和新的当地技术工作岗位的重大再投资，向行业展示了更符合道德和环境友好的制造标准，同时加强了英国在全球舞台上的研发和制造卓越。

Kendal Nutricare (KNC), a rapid-growth and Queens Award winning British family business, is seeking to disrupt the $40-billion per-year global infant-formula market by developing an innovative, British-made baby-milk that is nutritionally-superior, more naturally and sustainably-made and scientifically closer to the gold-standard of breastmilk.The prototype recipe (code-name 'Kendamil-Gold'), will be developed using a fundamentally innovative formulation that combines novel, natural ingredients with the KNC teams' 500+ years' cumulative expertise in infant nutrition, to provide infants the most nutritionally-complete, environmentally-sustainable baby-milk in the world. This disruptive formulation will be closer to human-milk by incorporating several breastmilk components linked to cognitive development and strengthened immunity in children.Development of the Kendamil-Gold prototype will comprise an 18 month project involving 24 KNC team members including R&D technicians, food scientists, quality assurance professionals, laboratory technicians, production engineers and senior management, carried out at KNC's world-class, infant-grade, BRC AA-grade production facilities in Kendal, gateway to the English Lake District, a UNESCO World Heritage Site.Successful development of a novel, nutritionally-superior baby-milk is estimated to deliver material export revenue, significant re-investment in British agriculture and new local skilled jobs, demonstrating to industry a more ethical, environmentally-friendly standard of manufacturing while reinforcing British R&D and manufacturing excellence on the global stage.