Digital service for enhancing the experience of buying and owning illustrated books

从报纸到杂志再到书籍，出版业都出现了广泛的数字化颠覆。然而，大多数插图图书出版商仍然坚定地保持在图书作为一个物理对象领域，专注于生产高质量的图书收集和展示或专业/学术使用。Thames&哈德逊（T&H）是视觉文化书籍的领先出版商和分销商，包括艺术，建筑，设计，时尚，电影，音乐和儿童书籍。它保留了传统的销售和分销模式，与实体店和在线零售商合作。然而，接触和了解终端消费者的需求仍然是一个挑战和机遇。由于插图书籍的数字（电子书）消费与非插图小说书籍相比是最小的，本项目旨在研究移动的技术如何增强和增强发现和购买并最终享受这些书籍的物理体验，主要客户群是什么，他们拥有物理副本的动机是什么，以及他们在数字空间中未满足的需求是什么。T&H将与一家专门从事早期设计的分包商合作。

There has been widespread digital disruption in the publishing industry from newspapers to magazines to books. However, most illustrated book publishers have remained firmly in the book-as-a-physical object domain, focusing on producing high quality books to collect and display or for professinal/academic use. Thames&Hudson (T&H) is a leading publisher and distributor of books on the visual culture, including art, architecture, design, fashion, film, music, and children's books. It has retained a traditional sales and distribution model working with bricks&mortar and online retailers. However, reaching and engaging with as well as understanding the needs of the end consumers remains a challenge and an opportunity. As the digital (ebook) consumption of illustrated books is minimal compared to non-illustrated fiction books, this project aims to investigate how mobile technology can enhance and augment the physical experience of discovering and buying and ultimately enjoying such books, what the main customer segments are, what are their motivations for owning a physical copy and what are their unmet needs in the digital space. T&H will be working with one subcontractor specialised in early stage design.