Promoting the making self in the creative micro-economy

该项目旨在分析一种新的职场现象：不仅仅是工作与生活或公私边界的谈判，而是它们的故意崩溃。它聚焦于手工创意的微型企业，旨在确定在竞争激烈的长尾工艺市场上取得成功的“自制”技能。通过考察从事在线零售所需的软技能，这项研究旨在找出提高澳大利亚创意人士经营微型企业能力的方法。它努力推进关于创意产业、文化工作以及社交媒体对工作/生活关系以及个人隐私和身份建设的影响的跨学科学术知识基础。

The project aims to analyse a new workplace phenomenon: not simply the negotiation of work-life or public-private boundaries, but their deliberate collapse. Focussing on handmade creative micro-enterprise, it aims to identify the 'self-making' skills for success in the competitive 'long tail' craft marketplace. By examining the soft skills required to engage in online retail, the research aims to identify ways of improving the ability of creative Australians to run a micro-enterprise. It endeavours to advance the knowledge base of interdisciplinary scholarship on creative industries, cultural work, and on the impact of social media upon work/life relationships and personal privacy and identity construction.