Think Digital: Online advice for SMEs on how to improve their productivity through the adoption of proven digital technologies

该项目旨在评估和优化Think Digital。Be the Business的这个网站，旨在为中小企业提供有关如何购买和应用最适合他们需要的软件的指导和信息，以提高他们对技术的成功应用。该计划侧重于五种类型的软件：CRM系统，ERP系统，人力资源系统，数字会计软件和项目管理软件。选择这些方法是因为它们被证明可以提高生产率，并且它们的使用可以使大多数公司受益。该计划针对的是英国各部门的中小企业，旨在测试一种在线的、高度可扩展的方法来支持中小企业。该网站将产品选择清单和实施指南等资源与以用户为中心的方法相结合，以真实的案例研究和中小企业研讨会的最佳实践内容为基础。这种方法的灵感来自Be the Business其他项目的经验，这些项目表明，中小企业领导人往往最容易接受来自其他中小企业领导人的建议。Be the Business与劳埃德银行的战略合作伙伴关系将在该计划中发挥关键作用。劳埃德银行将招募中小企业参与试验，在试验的一部分，他们的客户关系经理团队将使用Think Digital为客户提供支持。Think Digital将通过一项随机对照试验进行评估，该试验将比较三组：对照组；只透过Think Digital网站接受网上支援的小组；以及一个通过Think Digital网站获得在线支持的小组，以及Lloyds关系经理在使用该网站时提供的面对面支持。该计划旨在评估一种成本更低、更可扩展的方法来支持技术采用。该干预措施旨在通过使用可扩展的在线平台和利用已经发生的面对面互动，以其他措施成本的一小部分提供效益。该试验将测试Think Digital，并允许评估数字化方法在业务支持和更传统的面对面支持方面的相对优势。

This programme is seeking to evaluate and optimise Think Digital. This website from Be the Business seeks to increase successful technology adoption by providing guidance and information to SMEs on how to purchase and implement the best software for their needs.The programme focuses on five types of software: CRM systems, ERP systems, HR systems, digital accounting software, and project management software. These were chosen as they are proven to boost productivity, and their use could benefit the majority of firms. The programme is targeting SME firms in England, across sectors, and is intended to test an online, highly scalable approach to supporting SMEs. The site blends resources such as product selection checklists and implementation guides with a user focused approach, built on authentic case studies and best practice content from workshops with SMEs. This approach is inspired by experiences from Be the Business's other programmes which suggest SME leaders are often most receptive to advice which comes from other SME leaders.Be the Business's strategic partnership with Lloyds Bank will play a key part in this programme. Lloyds's will recruit SMEs for the trial and part of the trial will see their team of Relationship Managers supporting their customers using Think Digital.Think Digital will be evaluated through a Randomised Control Trial which will compare three groups: A control group; a group who only receive online support via the Think Digital website; and a group who receive online support via the Think Digital website as well as face to face support in its use from their Lloyds Relationship ManagersThis programme is intended to evaluate a lower cost, more scalable approach to supporting technology adoption. The intervention is intended to deliver benefits at a fraction of the cost of other measures by using a scalable online platform and leveraging in-person interactions which are already taking place. The trial will test Think Digital, and allow the assessment of the comparative benefits of digital approaches to business support and more traditional in-person support.