Gamecast TV - THE AVM LIVE Mixed reality platform

现场混合现实（MR）媒体是一个术语，用于将现场视频和现场游戏内容集成在一起，产生一个混合了真实和虚拟的单一视觉图像，允许物理贡献者（现场观众和主持人）与虚拟游戏元素实时交互。到目前为止，这项技术已经非常专业化，它的应用仅限于一些突破性的交互式格式。设备融合、虚拟现实耳机的发展以及观众对互动电视内容日益增长的需求/期望将改变这一切。混合现实媒体有可能将真实和虚拟元素以融合的形式结合在一起，让观众能够以前所未有的方式观看、互动和一起玩。AVM是一家专业的360度技术公司，由为BBC制作热门混合现实儿童节目《BAMZOOKI》的核心团队组成。这是迄今为止为数不多的混合现实内容直播形式之一。尽管在世界范围内广受好评，评论界的认可和巨大的商业利益，BBC无法出口bamzooki格式或在英国以外复制制作。高昂的成本、对高度专业化团队的依赖、生产设置的高度定制性以及技术的不可靠性都是造成这种情况的重要因素。从制作这个开创性的混合现实节目的四个系列中提取所有的学习和经验，POM和POC研究AVM团队现在正着手开发一种专有技术平台，旨在彻底改变混合现实媒体的交付和生产，显着降低生产成本，将工作室硬件数量减半，提高制作可靠性和设置时间，并向主流观众开放混合真人秀电视形式的市场。

Live mixed reality (MR) media is the term used for the end results of a process by which livevideo and live game content are integrated to produce a single visual image which blends thereal and the virtual, allowing physical contributors (live action audiences and presenters) tointeract in realtime with virtual game elements. To date this technology has been extremelyspecialised and its application has been limited to a few ground breaking interactive formats.Device convergence, the evolution of the virtual reality headset and the increasing demands /expectations of the audience for interactive TV content is set to change all of this. Mixedreality media has the potential to bring real and virtual elements together in convergentformats that allow audiences to watch and interact and play along as never before.AVM are a specialist 360 degree technology company formed by the core team who producedthe hit mixed reality children's show BAMZOOKI for the BBC. One of the very fewexpressions of live mixed reality content broadcast to date.? In spite of worldwide acclaim,critical recognition and significant commercial interest, the BBC were unable to export theBamzooki format or replicate the production outside of the UK.Prohibitive costs, reliance upon highly specialized teams, the highly bespoke nature of theproduction set up and the unreliability of the technology were all significant contributingfactors.? Distilling all their learnings and experience from producing four series of this groundbreaking mixed reality show, a POM and POC study the AVM team are now embarking onthe development of a proprietary technology platform designed to revolutionise the deliveryand production of mixed reality media, significantly reducing the production costs, halvingthe amount of studio hardware, improving the production reliability and set up times andopening up the market for mixed reality TV formats to a mainstream audience .