INSTANT - Integrated, Novel and Scalable Technology for Automation of delivery Networks and Systems in the online grocery market

杂货市场（在英国价值1750亿英镑）因购物习惯的改变而中断，包括：1)便利：时间紧迫的购物者适合根据他们的日常计划购物，在便利零售商处快速填写购物之旅，而不是每周一次的大购物之旅（Euromonitor, 2014）。2)两极分化：中等价格超市的市场份额正在被高档杂货商和折扣店抢走（Euromonitor, 2014），迎合了顾客忠诚度降低的价值驱动型顾客（英国折扣店在5年内以每年15-20%的速度增长，2015年市场份额翻了一番，达到8%）（IGD, 2015）。3)数字化：小型杂货店无法提供完整的篮子，及时交货，或建立引人入胜的在线界面，应用程序和网络，因此在线价值销售的指数不足：不到5%的食品零售商的销售是在线的（而零售市场的19%）（Mintel,2014）。由于缺乏数字基础设施，小型零售商难以竞争。Hubbub发现了一个机会，通过改进的数字工具，将小型杂货零售商与大众消费者市场动态联系起来，使小型商家能够持续处理和交付订单。Instant帮助独立杂货店（缺乏资源投资于数字化或分销方面的改进）参与到便利领域的增长中来。它们随后的增长有很多好处，包括创造以服务业为主导的英国工作，这些工作不能被外包、自动化或去技能化。Hubbub于2009年由前人权律师玛丽莎·利夫创立，是一家以拯救商业街为使命的送货上门服务公司。今天，Hubbub从伦敦200个邮政编码的70多家独立商店提供超过10,000种产品，拥有22名拥有超过50年经验的团队，包括LOVEFiLM， Graze, Ocado, Natoora， PrayerApp和zipcar，并获得了《卫报》，《泰晤士报》，《金融时报》，《电讯报》，《标准晚报》和《乡村生活》的广泛媒体报道。

Grocery market (worth £175B in UK) is disrupted by changing shopping habits, incl.:1) Convenience: time-pressed shoppers fit shopping around their daily schedule, makingquick, fill-in shopping trips at convenience retailers rather than one big weekly shopping trip(Euromonitor, 2014).2) Polarisation: mid-priced supermarkets are losing share to upscale grocers and discounters(Euromonitor, 2014), catering to value-driven customers with reduced shopper loyalty(discounters in the UK grew at 15-20% p.a. in 5yrs, doubling their market share to 8% in2015) (IGD, 2015).3) Digitisation: small grocery shops cannot supply a full basket, timely deliveries, or buildengaging online interfaces, apps and network, and are therefore under-indexing in value salesonline: less than 5% of food retailers’ sales are online (vs 19% of total retail market) (Mintel,2014).Small retailers struggle to compete due to lack of access to digital infrastructure. Hubbub hasidentified an opportunity to dynamically link small grocery retailers to mass consumer marketwith an improved digital tool to enable small merchants to process and deliver ordersinstantly. Instant helps independent grocery shops (who lack the resources to invest inimprovements to digitisation or distribution) participate in the growth of the conveniencesegment. Their subsequent growth has many benefits including generating service-led UKbasedjobs which can not be offshored, automated, or deskilled.Started in 2009 by former Human Rights Barrister Marisa Leaf, Hubbub is a home deliveryservice on a mission to save the high street. Today Hubbub delivers over 10k products from70+ independent shops across 200 London postcodes, employs a team of 22 with over 50years of experience for companies incl. LOVEFiLM, Graze, Ocado, Natoora, PrayerApp andZipcar, and has received extensive media coverage in The Guardian, The Times, FT, TheTelegraph, the Evening Standard and Country Life.