MATURE MARKET PROFILER--A NATIONAL AND LOCAL SYSTEM

美国老年人代表着一个刚刚开始的巨大消费市场 得到有效的服务。成熟的市场概况分析器提供了创新的 和集成的信息系统，使企业和服务 提供商更好地瞄准并向其交付其产品和服务 快速增长和多样化的人口部分。该系统使用一个 专门设计的调查，探索价值观、态度和 50+市场在住房、医疗保健、社区等领域的实践 和基于家庭的服务，以及金融服务，并将这些 数据与美国人口普查局的现成数据。这 集成新的和现有的数据源，再加上强大的 易于使用的交付系统，将成熟的Marker Profiler与 关于成熟市场的现有信息来源。尤其是， 《成熟市场概况》整合了全国性和地区性调查数据 拥有小范围社会经济和人口数据的成熟市场；它 结合了目标确定、预构造表和地图分析 最终产品的成熟市场；而且，它提供了现成的 企业和服务提供商的产品，使他们能够做出反应 快速有效地应对不断变化的态度、偏好和需求 成熟的市场。 建议的商业应用：成熟的Market Profiler提供 详细的企业和服务提供商以及特定的地理位置 有关不同细分市场的大小、增长和特征的信息 在一个强大和易于使用的交付系统中的老年人口。 该系统为提供住房、医疗保健、社区和 以家庭为基础的服务、金融服务和其他针对老年人的服务 市场。

Older Americans represent a massive consumer market that is just beginning to be served effectively. The Mature Market Profiler offers an innovative and integrated information system that enables businesses and service providers to better target and deliver their products and services to this fast growing and diverse segment of the population. The system uses a specially-designed survey that explores the values, attitudes, and practices of the 50+ market in the areas of housing, health care, community and home-based services, and financial services, and integrates these data with readily available data from the U.S. Bureau of the Census. This integration of new and existing data sources, coupled with a powerful and easy-to-use delivery system, distinguishes the Mature Marker Profiler from existing sources of information on the mature market. In particular, the Mature Market Profiler integrates national and local area survey data on the mature market with small-area socioeconomic and demographic data; it incorporates targeting, and pre-structured tables and maps profiling the mature market in th final product; and, it provides an off-the-shelf product ot businesses and services providers which allows them to react quickly and effectively to changing attitudes, preferences, and needs of the mature market. PROPOSED COMMERCIAL APPLICATION: The Mature Market Profiler offers businesses and service providers detailed and geographically-specific information on the size, growth, and characteristics of different segments of the older population in a powerful and easy-to-use delivery system. The system serves clients who provide housing, health care, community- and home-based services, financial services, and others targeting the older market.